XM Knowledge Base
Announced at X4 SYD_
Reimagining XM with AI
Qualtrics CEO Zig Serafin announces new AI-powered technologies to deliver humanised intelligence at scale.
Get Inspired_
Keynote speakers
Brad Anderson_
How Qualtrics AI is driving a revolution in XM
Learn how new AI innovations will help increase the pace and impact of research, reduce employee attrition, and foster deep loyalty among customers.
Anthony Jahanbakhsch_
Welcoming a culture of guest-led innovation at Hilton
Learn how Hilton evolved their listening program from singular post-stay surveys to ingesting feedback from multiple channels.
Angad Soin_
The evolving role of AI in business strategy
Xero shares how customer and employee insights drive every action they take and how AI is transforming decision-making.
Alanna Shipley_
Breaking your brand's perception box
DoorDash has big plans beyond restaurant delivery. Hear how they are using audience insights as part of their strategy to make that a reality.
Inside Look_
Product suite showcases and guides
Employee Experience_
Product suite showcase: XM for Employee Experience
See how new Qualtrics AI innovation can help you listen to employees on every channel, understand their needs, and empower every manager.
Customer Experience_
Product suite showcase: XM for Customer Experience
Get a first look at new Qualtrics AI innovation that can help you design and deliver CX that drive unwavering loyalty.
Strategy & Research_
Product Suite Showcase: XM for Strategy & Research
See how new innovations will help you scale your research program, product development, UX and more. Helping you design the experiences customers want.
Employee Experience_
Elevating employee adoption of AI through human connection
The scale of AI innovation is unlike anything we’ve seen. In this new guide, we break down how AI is revolutionising EX and what people leaders need to know.
Customer Experience_
Understanding AI: Your real-world CX playbook
AI is everywhere, but what is the best way to use it? This new guide will cover four steps to best implement AI to make customer experiences more human.
Strategy & Research_
From data to decisionThe power of AI in market research
It can be difficult to keep up with new AI innovations for market research. We’ve created a new guide on three key applications of AI, complete with use cases.
Learn more_
Expert insights from leading brands
Employee Experience_
Improving organisational performance through your people
Join global expert in training evaluation, Dr. Jim Kirkpatrick, to learn how leading organisations are proving the value of investing in their people.
Customer Experience_
Connecting the dots: Moving from transactional to transformational experiences
Join Dr Umair Shah (State of Washington) to learn how transformational experiences start with moving beyond collecting insights.
Customer Experience_
Demonstrating the business value of CX
Learn how to maximise, manage, and communicate the business value of CX programs. So you could get successful buy-in and make your work mission-critical.
Customer Experience_
Uncovering actionable customer insights with Qualtrics AI
Learn how Flight Centre uses Qualtrics AI to uncover actionable customer insights and deliver impactful CX improvements.
Customer Experience_
Channeling impact: Building a genuine CX program at DISH
Hear about DISH’s journey from basic NPS to AI-driven insights at scale. Learn how they keep leaders educated on what matters most to customers.
Customer Experience_
The experience equation: Creative solutions for CX success
Join Davidson to learn how to creatively approach feedback capture and connect value outcomes so you could drive CX success.
Employee Experience_
Atlassian’s strategy for thriving in a distributed-first environment
Learn how Atlassian creates world-class employee experiences amongst a global workforce by leveraging continuous employee feedback and robust analytics.
Employee Experience_
Why aren't they happy? Keeping pace with evolving employee expectations
Discover the factors affecting employee experience today and get actionable advice and evidence-based strategies to set your team up for success.
Employee Experience_
Endeavour Group: Supporting leaders for the modern workplace
Learn how Endeavour Group is driving leadership effectiveness and optimising performance through a shft towards more holistic leadership development.
Employee Experience_
Building the workplace of the future
Renowned futurist Dr Ben Hamer explores the technologies changing how we live and work and looks ahead to how the workplace will change.
Employee Experience_
Gaining executive buy-in for EX programs
Join Atlassian and Endeavour Energy as we explore how EX leaders can gain internal momentum and scale EX programs.
Strategy & Research_
The ins and outs of research for game-changing product development
Learn how Xero transformed research into an insights machine that is helping it develop game-changing products and services that resonate with customers.
Strategy & Research_
From research to strategy: Market insights as a business edge at Cochlear
Discover Cochlear's approach to delivering strategic insights with unprecedented speed, agility, and cost-efficiency - giving it an innovative edge.
Strategy & Research_
Mitigating risks and maximising the value of AI in research
Learn how you can capitalise on AI for research, the pitfalls to avoid, and the role it will play in the future of research.
Strategy & Research_
The ingredients of guest-fuelled growth
Learn how Shake Shack uses brand and CX feedback to create "feel good" experiences that drive increased visitations.
Strategy & Research_
Transforming data into insights with tech-driven research
Discover real-world examples of how leading brands are using research technology to achieve faster and higher quality insights with less cost.
PUBLIC SECTOR_
A promise of transformation is not enough: Why citizen voice needs to evolve
Learn how public sector leaders are evolving how they listen to citizen voice at scale, leaning on AI to enhance decision-making and build deeper trust.
PUBLIC SECTOR_
What it takes to design effective digital services
Learn what it takes for government leaders to deliver innovative digital services, based on past learnings in delivering the My Health Record program.
PUBLIC SECTOR_
World-class citizen experiences start with an effective workforce
Join global expert in training evaluation, Dr Jim Kirkpatrick, to learn where to invest in employee development and how to measure learning performance.
PUBLIC SECTOR_
Delivering seamless CX by understanding the user journey
Learn how Venues NSW makes data-driven decisions that improve CX, even when many elements of the customer journey are beyond its control.