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Connecting the dots: Moving from transactional to transformational experiences

On-Demand | 30min
Creating meaningful experiences requires a deep understanding of the wants and needs of your customers. Join Dr Umair Shah, Secretary of Health for the State of Washington, for an in-depth discussion on how transformational experiences start with moving beyond collecting insights and toward connecting them for a more holistic view of the human experience.

This session was from X4 SYD 2024 – APAC’s largest Experience Management summit – where the world’s most beloved brands and industry experts shared how they’re making business more human.

Featuring

  • Dr Umair Shah // Secretary of Health, State of Washington
  • Dr Cecelia Herbert // Principal Behavioural Scientist, Qualtrics XM Institute

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Webinar_

Connecting the dots: Moving from transactional to transformational experiences

On-Demand | 30min

Creating meaningful experiences requires a deep understanding of the wants and needs of your customers. Join Dr Umair Shah, Secretary of Health for the State of Washington, for an in-depth discussion on how transformational experiences start with moving beyond collecting insights and toward connecting them for a more holistic view of the human experience.

This session was from X4 SYD 2024 – APAC’s largest Experience Management summit – where the world’s most beloved brands and industry experts shared how they’re making business more human.

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