XM Knowledge Base
Announced at X4_
Reimagining XM with AI
Qualtrics CEO Zig Serafin announces new AI-powered technologies to deliver humanized
intelligence at scale, and Porsche's CMO Robert Ader reflects on how the brand's
commitment to delivering incredible experiences is driving lifelong customer loyalty.
Inside Look_
Product keynotes
Brad Anderson_
New AI-powered innovations to enhance experience management
Qualtrics' President of Products, UX, Engineering, and Ecosystem demonstrates the potential of Qualtrics AI to tap into every customer and employee interaction to unlock actionable insights.
Employee Experience_
How AI is empowering managers to improve EX
Get a first look at new innovations that will help you listen to employees, understand their needs, and empower every manager in the organization to improve engagement, loyalty, and productivity.
Customer Experience_
Delivering CX to drive unwavering customer loyalty
Check out new CX innovations, powered by Qualtrics AI, to help you design and deliver customer experiences that drive unwavering loyalty in care, digital, and frontline locations.
Strategy & Research _
SR innovations to scale and shape research programs
Explore how new innovations in XM for Strategy & Research will help you scale world-class market research, product development, UX, and more to design the experiences customers want next.
Learn more_
Guides and demos
Employee Experience_
Elevating employee adoption of AI through human connection
The scale of AI innovation is unlike anything we’ve seen. In this new guide, we break down how AI is revolutionizing EX and what people leaders need to know.
Customer Experience_
Understanding AI: Your real-world CX playbook
AI is everywhere, but what is the best way to use it? This new guide will cover four steps to best implement AI to make customer experiences more human.
Strategy & Research_
From data to decisions: The power of AI in market research
It can be difficult to keep up with new AI innovations for market research. We’ve created a new guide on three key applications of AI, complete with use cases.
DEMO_
Text Analytics Insights and Recommendations
Transform millions of data points across the business into actionable themes and narratives with Qualtrics AI.
DEMO_
Conversational Feedback
Transform low-quality responses into rich, actionable data with adaptive follow-up questions that deliver the depth of insight you need.
DEMO_
Frontline Locations Assist
Empower your frontline staff with location-specific insights and decrease their time spent closing the loop with Qualtrics AI.
DEMO_
Manager Assist
Empower all your people managers with AI-guided advice to quickly understand and act on their team’s lived experiences.
DEMO_
Customer Care Assist
Automatically analyze calls for quality and compliance and develop personalized coaching plans for agents in minutes.
Don't Miss_
Even more expert insights
CUSTOMER VIDEO_
Hilton
Learn about how Hilton uses data to enable its frontline and corporate Team Members to “Make it Right” before, during, and after every customer stay.
CUSTOMER VIDEO_
Shake Shack
Shake Shack leverages brand and customer feedback to enhance guest experiences, focusing on creating a "feel-good experience" to drive incremental visits.
CUSTOMER EXPERIENCE_
Demonstrating the business value of CX
A successful CX program requires buy-in and continuous support. Maximizing, managing, and communicating the business value of your work is crucial.
EMPLOYEE EXPERIENCE_
Solving your organization’s complexity crisis by removing friction
Discover the tools and approaches needed for people teams to drive organizational agility, improve employee experiences, empower managers, and more.
STRATEGY & RESEARCH_
Reimagining how we come together with user research
Hear how Roblox has turned community into a product, moving from having a basic understanding of its creators to unlocking more complex insights.
CUSTOMER EXPERIENCE_
Understanding AI: What’s the source code for CX success?
This session explores the potential of AI in enhancing and scaling CX efforts, highlighting its limitations and its potential to deliver exceptional results.
EMPLOYEE EXPERIENCE_
The automated insights helping managers drive real change
adidas' AI-supported employee experience program aids managers in analyzing employee sentiment faster and easier, reducing time spent on insights.
STRATEGY & RESEARCH_
Capitalizing on the rise of video-based research
Video-based research is gaining traction as consumers become more comfortable with camera usage, leading better insights, diverse participation & reduced costs.
CUSTOMER EXPERIENCE_
Breaking out of your brand's perception box
DoorDash has big plans beyond restaurant delivery. Hear how they are using audience insights as part of their strategy to make that a reality.
EMPLOYEE EXPERIENCE_
Leveraging AI to support, not replace, your workforce
Experts explore the psychology behind AI adoption and rejection, and how getting AI right can elevate human connection and your bottom line.
STRATEGY & RESEARCH_
Inspiring action with compelling data stories
JD Schramm and Ben Leff discuss the power of data storytelling and how tailoring messages to audience needs can drive action at all organizational levels.
CUSTOMER EXPERIENCE_
Unlocking the full potential of an empowered customer frontline
Happy staff and customers are great for business. Hear how the latest AI technology can help you take a people-first approach and drive business-wide value.
EMPLOYEE EXPERIENCE_
Back to basics: rebuilding employee trust & productivity
Leaders are trapped in a cycle of declining employee trust. Explore the science behind trust and hear strategies to foster a productive workforce.
STRATEGY & RESEARCH_
Transforming insights into impact: The Kickstarter approach to user research
This session explores how Kickstarter uses user insights to improve UX design, engineering, and participant recruitment, transforming feedback into actions.
CUSTOMER EXPERIENCE_
Creating fantastic journeys
Cirque du Soleil utilizes customer feedback throughout the entire experience, from ticket purchase to parking lot exit, to create a magical experience.
EMPLOYEE EXPERIENCE_
Transforming employee listening through XM & Gen AI
Discover how Johnson & Johnson utilizes cutting-edge employee listening & generative AI technologies to improve employee experience, well-being and development.
STRATEGY & RESEARCH_
Faster, more cost-effective research
Join research experts to learn how effective product design and UX start with good research, discover tools and strategies to improve ROI without sacrifices.
CUSTOMER EXPERIENCE_
Breaking down barriers and navigating complexity: Unlocking B2B CX success
Cisco's strategic B2B CX program is driving business results by fostering strong relationships, enabling customer success, and driving action across the org.
EMPLOYEE EXPERIENCE_
From feedback to action: Creating an engaged & inspired workforce
Discover how Driscoll’s has forged deep connections with its geographically diverse workforce by leveraging feedback to improve experiences at scale.
STRATEGY & RESEARCH_
The ins and outs of research for game-changing product development
Join Xero for a discussion on how they've transformed research into an insights machine, ensuring product development success without compromising confidence.
CUSTOMER EXPERIENCE_
Giving a more perceptive audience to customers
DISH, a top customer satisfaction leader, and Sling TV leverage unstructured data and AI to enhance customer experience and drive business-wide improvements.
Day 1 Recap_
X4 2024: Humanized Intelligence
The first day of X4 2024 saw thousands of XM leaders come together to experience inspirational keynotes, practical breakout sessions from the biggest brands.
Day 2 Recap_
X4 2024: Reimagining human experiences with AI
Day 2 of X4 2024 followed up on a dynamic opening day and included Qualtrics’ President of Product and Services, Brad Anderson, Michelle Obama and more.
NEWS_
Qualtrics Announces 2024 XM Breakthrough Artist Award Winners
Leading brands - including Hilton, adidas, DISH Network, Shake Shack, and more - drive growth, cost savings, productivity, and loyalty with Qualtrics.
NEWS_
Qualtrics Unveils Groundbreaking AI Innovations to Transform Understanding of Customers, Employees, and Prospects
Qualtrics AI, trained on the company’s vast database of human sentiment, deepens connections to propel growth.
NEWS_
Qualtrics AI Empowers Organizations to Improve Customer Experiences In-Store, Online, and in the Call Center
New purpose-built apps for frontline staff and AI-powered innovations transform the customer experience for organizations like Hilton and Motorola Solution.
NEWS_
New AI-Powered Innovations Empower Leaders to Lower Costly Employee Attrition and Lift Productivity With Strategic, Informed Action
New AI-powered solutions across the Qualtrics XM for Employee Experience suite enable leaders to understand employees more deeply & recognize meaningful trends.
NEWS_
Qualtrics Introduces Cutting Edge AI-Powered Strategy & Research Suite for Enhanced Market Insights
AI-powered strategic research solutions provide smarter, faster insights by summarizing the most relevant data in seconds to boost strategic decision-making.
NEWS_
Qualtrics Announces New Partner Solutions Accelerating XM Innovation With the Latest in Qualtrics AI
AWS, Bain, EY, Deloitte, Farlinium, Kipsu, and WorkJam supercharge Experience Management (XM) for organizations worldwide by leveraging new generative AI.
NEWS_
Qualtrics and Bain Expand Partnership to Transform Customer and Employee Experiences
Combining Qualtrics’ leading, AI-powered Experience Management technology and Bain’s proven methodologies for customer experience transformation.
Blog_
New innovations for the XM Platform showcased at X4 2024
At X4 2024, we got the opportunity to connect with Experience Management leaders from around the world to listen, share ideas, and break down organizations.
Blog_
4 takeaways for government leaders from X4 2024
At X4, we heard from government leaders who are blazing trails, breaking down silos, and challenging the status quo in their respective arenas.