XM Knowledge Base
From data to decisions: The power of AI in market research
It can be difficult to keep up with the pace of new AI innovations. That’s why we’ve created this quick guide to the three key AI applications—generative, predictive, and suggestive—including several examples of market research-related use cases for each. This content was released at the 2024 X4 Summit in Salt Lake City, Utah on May 1-3, where leaders from the world’s leading brands shared how they are using experience management to make business more human. Learn more about X4 and stay up to date on details for the 2025 summit here.
In this eBook, you'll learn
- How generative, predictive, and suggestive AI can add value for researchers
- The ways AI can improve various common use cases in market research
- The importance of weighing the pros and cons of AI for your specific programs
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