XM Knowledge Base
The Qualtrics XM Platform_
Make every
experience count
Transform every interaction with customers, employees, and prospects into moments that matter. The Qualtrics Experience Management Platform turns feedback from multiple channels into clear, predictive insights and actionable recommendations.
Built for driving experience-led transformation
Top-performing brands in every industry are investing in Experience Management (XM): the business discipline of driving actions based on an ongoing flow of insights about how customers and employees are thinking, feeling, and behaving.
Qualtrics delivers the world’s only all-in XM platform—amplified with specialised AI—to help you use data to optimise experiences across the entire organisation.
Trusted by 20,000+ leading brands
All your experiences
in one platform.
All your people invested
in improving them.
With one centralised platform for customer experience, employee experience, and market research—and tailored solutions for every team within your organisation—you can break down data silos, fully understand customer and employee journeys, and give everyone the tools to be a powerful experience-maker.
SEE QUALTRICS IN ACTIONEXPERIENCE MANAGMENT ////// PLATFORM
Specialised, secure and trusted
Our AI helps you make sense of your data, and we make sure it stays yours.
XM OPTIMISED_
Qualtrics AI delves deep into the experiences of your customers, employees, and prospects to understand personal preferences, proactively anticipate needs, and offer scalable, actionable recommendations across your business.
EASILY INTEGRATED_
Qualtrics AI meets you where you are, connecting to every system of record and action in your enterprise, enabling you to embrace AI on your terms and customise your integration as your business grows and your needs change.
PRIVATE AND SECURE_
The Qualtrics platform supports enterprise grade compliance, governance, and security out of the box. We're committed to safeguarding your proprietary insights and competitive advantages.
At the heart of innovation lies a core commitment to security and trust. We fiercely guard your data, ensuring that confidentiality is never compromised and that the insights and competitive advantages you’ve worked hard to obtain remain exclusively yours. Our platform is designed with sophisticated security measures that adhere to the strictest data protection standards, so you can focus on leveraging our trusted AI with complete peace of mind.
See Qualtrics AI in action
AI-optimised solutions are here or nearing general availability across Qualtrics’
three definitive suites for experience management.
Get to a deeper level of insight with conversational feedback. Develop AI-recommended coaching plans for agents. Automatically surface location-specific insights for your managers, and much more.
Empower your leaders with actionable insights and recommendations for enhancing engagement, productivity, and loyalty. Help your employees feel valued and aligned with company objectives.
Enhance your research with powerful generative AI, delivering deeper insights and clear actions for each study. Reduce costs, expand your knowledge base, and grow revenue with the ability to make informed, strategic decisions.
Qualtrics AI makes headlines
Learn how AI is shaping
the XM landscape
Increase customer loyalty and
satisfaction with AI insights
Qualtrics AI delivers clear, actionable insights by analysing every customer interaction, from online to in-person, and pinpointing areas of improvement. With AI-driven insights at every stage of the customer journey, your teams can proactively identify and address issues, building loyalty and encouraging repeat business.
Frontline Locations Assist
Arm your frontline staff with the insights and resources they need to deliver personalised customer experiences.- Enable frontline managers to understand and take action on experience gaps quickly
- Automatically surface location-specific insights including performance relative to industry benchmarks
- Decrease time spent taking action with AI-recommended responses to reviews
Customer Care Assist
Equip call center agents and managers with AI-powered, real-time insights and tools- Utilise AI-powered, real-time tools to elevate call center performance and improve customer experiences
- Automatically analyse calls and interactions and develop personalised coaching plans for agents in minutes
- Create a system of employee recognition and feedback, designed to boost engagement and motivate excellence among staff
Text Analytics Insights & Recommendations
Unlock powerful insights in minutes with AI, transforming millions of data points into actionable themes and narratives- Discover detailed customer sentiments and themes, turning raw data into powerful business-driving narratives
- Leverage AI for in-depth analytics, quickly identifying key insights without complex setup
- Share AI-generated summaries and headlines that spotlight customer experience gaps, inspiring improvement actions
Conversational Feedback
Close the loop immediately with higher-quality feedback- Get deeper insights with smart, adaptive follow-up questions that ensure all important details are captured
- Turn negative feedback into actionable recovery plans with precise follow-up questions that clarify issues
- Transform one-word answers into rich, actionable data by guiding respondents to deliver the depth of insight you need
Powering a smarter, data-driven,
high-performance workplace.
Using AI-powered insights, people teams can streamline the entire employee experience from hiring to retirement, creating a motivated and efficient workforce. With Qualtrics AI, managers gain access to real-time interactive dashboards, which provide actionable insights for informed strategic decision-making. Employees benefit from improved management and secure feedback channels.
Manager Assist
Equip managers with the tools they need to quickly understand and act on their team’s lived experiences- Enable quick, impactful decisions with AI-guided advice, fostering an adaptive team culture
- Optimise feedback processing with intelligent analytics for HR and leaders, enhancing workplace support
- Address feedback accurately while ensuring privacy, building trust, and improving employee satisfaction
Turning research into your
strategic advantage
Elevate your research with Qualtrics AI-powered technology, which sifts through market, product, brand, and user data, granting immediate access to customer and prospect insights. Qualtrics AI enables direct querying of qualitative data, empowering you to quickly discern insights, make informed decisions, and translate your research into measurable ROI—turning each project into impactful, actionable intelligence.
Video Feedback
Unlock deeper insights and enhance your research narrative with specialised AI that quickly summarizes, analyses, and highlights the most critical insights- Reduce the time spent analysing qualitative video feedback
- Enable an automatic overall summary of all the videos you are collecting in a project
- Identify specific video quotes that ladder up to the primary themes
Research Hub
Maximise ROI from every research study with a centralised platform designed to save time, and resources, and uncover valuable insights- Centralise all your research and insights, including Qualtrics projects, uploaded files, syndicated studies, and more
- Use AI-powered search, automated tagging, and proprietary taxonomy classification to find relevant data easily
- Uncover new insights with cross-project meta-analysis and advanced machine learning for deeper understanding
