XM Knowledge Base
Webinar_
Research for game-changing product development
On-Demand | 15min
Organisations can’t afford to launch a product or service without confidence the idea resonates with customers. Hear how Xero transformed research into an insights machine that drives its product development process.
This session was from X4 SYD 2024 – APAC’s largest Experience Management summit – where the world’s most beloved brands and industry experts shared how they’re making business more human.
This session was from X4 SYD 2024 – APAC’s largest Experience Management summit – where the world’s most beloved brands and industry experts shared how they’re making business more human.
Featuring
- Emilie Fetscher // Global General Manager - Research & Experience Design, Xero
Webinar_
Research for game-changing product development
On-Demand | 15min
Organisations can’t afford to launch a product or service without confidence the idea resonates with customers. Hear how Xero transformed research into an insights machine that drives its product development process.
This session was from X4 SYD 2024 – APAC’s largest Experience Management summit – where the world’s most beloved brands and industry experts shared how they’re making business more human.
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