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Research for game-changing product development

On-Demand | 15min
Organisations can’t afford to launch a product or service without confidence the idea resonates with customers. Hear how Xero transformed research into an insights machine that drives its product development process.

This session was from X4 SYD 2024 – APAC’s largest Experience Management summit – where the world’s most beloved brands and industry experts shared how they’re making business more human.

Featuring

  • Emilie Fetscher // Global General Manager - Research & Experience Design, Xero

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Webinar_

Research for game-changing product development

On-Demand | 15min

Organisations can’t afford to launch a product or service without confidence the idea resonates with customers. Hear how Xero transformed research into an insights machine that drives its product development process.

This session was from X4 SYD 2024 – APAC’s largest Experience Management summit – where the world’s most beloved brands and industry experts shared how they’re making business more human.

The world’s top brands trust Qualtrics to deliver breakthrough experiences

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