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Email Acceptable Use Policy

You are responsible for following the laws and regulations applicable to your country or origin and usage of the Qualtrics platform, including the CAN-SPAM Act. These regulations may require you to obtain confirmed opt-in (COI) from your recipients prior to sending emails. Use of unconfirmed third-party lists is prohibited. We reserve the right to require you to document the opt-in process and provide that documentation to us upon request.

We monitor email messages for spam. We may decline to send a message or block you from using our email infrastructure if:

  • Our scan detects abusive or low quality emails (spam)
  • The bounce rate is excessive
  • The complaint rate is excessive
  • Your use involves phishing, malware distribution, linking to an unrelated site, or other malicious behaviors

For information about email distributions best practices, please see our support documentation.