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Welcoming a new
era of experience

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X4 2025 home
X4 2025 home

Announced at X4_

Reimagining XM
with AI

X4 2025 keynote

The best of X4 2025

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CUSTOMER EXPERIENCE_

Unlocking Investment for Omni-channel Listening

CUSTOMER EXPERIENCE_

Preparing for an agentic future

STRATEGY & RESEARCH_

Driving change with research innovation

EMPLOYEE EXPERIENCE_

Aligning around purpose

EMPLOYEE EXPERIENCE_

Empowering employees to win

CUSTOMER EXPERIENCE_

The urgency of reinvention

CUSTOMER EXPERIENCE_

The promise of technology-powered experiences

CUSTOMER EXPERIENCE_

The courage to make a difference

CUSTOMER EXPERIENCE_

Why connection is everything

CUSTOMER EXPERIENCE_

Delivering frictionless experiences at every turn

CUSTOMER EXPERIENCE_

Delivering exceptional experiences across 30K locations

EXPERIENCE MANAGEMENT_

Transforming New York's customer experience

EXPERIENCE MANAGEMENT_

Unlocking proactive & personalized interactions at scale

EXPERIENCE MANAGEMENT_

Welcoming a new era of experiences

HEALTHCARE_

Technology & AI as an enabler of patient care and experience: The CIO perspective

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HEALTHCARE_

Elevating patient care: Quality, safety, and innovation in nursing

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HEALTHCARE_

Engaged teams, healthier communities: Elevating employee experience to transform health and well-being

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HEALTHCARE_

Setting new standards: The One Medical approach to exceptional patient experiences

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HEALTHCARE_

Compassionate healthcare: Redefining experiences for patients, physicians, and staff

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HEALTHCARE_

Transforming healthcare workplaces: Lessons from leading providers

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STRATEGY & RESEARCH_

Owning ethical responsibilities in AI research

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STRATEGY & RESEARCH_

The power of connected insights for strategic impact

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STRATEGY & RESEARCH_

Refining personalized experiences through ongoing feedback

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STRATEGY & RESEARCH_

Bringing new insights to life with synthetic data

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STRATEGY & RESEARCH_

The ins and outs of leveraging AI-powered tools in research

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STRATEGY & RESEARCH_

Turning data into strategy and design decisions

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STRATEGY & RESEARCH_

Exploring a new age of AI research

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STRATEGY & RESEARCH_

Using real-time intelligence to power hyper-personalized research

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STRATEGY & RESEARCH_

Accelerating decision-making: Edge SUPER SESSION

STRATEGY & RESEARCH_

Strategy & Research SUPER SESSION

EMPLOYEE EXPERIENCE_

Combating turnover & empowering local leaders through listening

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EMPLOYEE EXPERIENCE_

Listening beyond boundaries: Amplifying program impact across your organization

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EMPLOYEE EXPERIENCE_

From legacy to legendary: Reimagining EX by blending the basics with innovation

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EMPLOYEE EXPERIENCE_

Embracing emerging technology to elevate the employee experience

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EMPLOYEE EXPERIENCE_

Beyond the aisles: Shaping a better workplace through listening

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EMPLOYEE EXPERIENCE_

The experience imperative: Human-centered transformation for sustainable performance

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EMPLOYEE EXPERIENCE_

Effective listening practices in a world with too much noise

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EMPLOYEE EXPERIENCE_

Great! We’ve got AI. Now what?

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EMPLOYEE EXPERIENCE_

Employee Experience SUPER SESSION

CUSTOMER EXPERIENCE_

KFC listens: Our secret recipe for global XM transformation

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CUSTOMER EXPERIENCE_

Chasing Kirkpatrick: Enabling talent to thrive

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CUSTOMER EXPERIENCE_

Turning digital listening into scalable CX success

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CUSTOMER EXPERIENCE_

Forging deeper customer insights through AI-powered conversations

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CUSTOMER EXPERIENCE_

Unleashing AI's potential: How AI can enable your CX transformation

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CUSTOMER EXPERIENCE_

Building a CX program from scratch

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CUSTOMER EXPERIENCE_

From insights to impact: A practical guide for CX teams

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Customer Experience_

Hear every voice: Modernizing your VoC program

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CUSTOMER EXPERIENCE_

Customer Experience SUPER SESSION

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