Announced at X4_
Reimagining XM with AI
Qualtrics CEO Zig Serafin announces new AI-powered technologies to deliver humanized
intelligence at scale, and Porsche's CMO Robert Ader reflects on how the brand's
commitment to delivering incredible experiences is driving lifelong customer loyalty.
Get Inspired_
Keynote speakers
Chris Nassetta_
Hilton's CEO dives into the value of delivering on a brand's promise to customers and employees, and how the company is revolutionizing CX in real time.
Ed Bastian + Steve Squeri_
Delta Airlines CEO and American Express CEO speak with Qualtrics co-founder and co-chairman Ryan Smith about the power of partnerships, the intrinsic value of people, and the experience economy.
Lindsey Vonn_
Eight-time World Cup Champion, Olympic gold medalist, entrepreneur, and philanthropist speaks about having grit, being passionate, and fearless in our lives.
Brad Anderson_
Qualtrics' President of Products, UX, Engineering, and Ecosystem demonstrates the potential of Qualtrics AI to tap into every customer and employee interaction to unlock actionable insights.
Inside Look_
Product suite showcases, guides & demos
Employee Experience_
Elevating employee adoption of AI through human connection
The scale of AI innovation is unlike anything we’ve seen. In this new guide, we break down how AI is revolutionizing EX and what people leaders need to know.
Customer Experience_
Understanding AI: Your real-world CX playbook
AI is everywhere, but what is the best way to use it? This new guide will cover four steps to best implement AI to make customer experiences more human.
Strategy & Research_
From data to decisions: The power of AI in market research
It can be difficult to keep up with new AI innovations for market research. We’ve created a new guide on three key applications of AI, complete with use cases.
Customer Experience_
Text Analytics Insights and Recommendations
Transform millions of data points across the business into actionable themes and narratives with Qualtrics AI.
Employee Experience_
Conversational Feedback
Transform low-quality responses into rich, actionable data with adaptive follow-up questions that deliver the depth of insight you need.
Customer Experience_
Frontline Locations Assist
Empower your frontline staff with location-specific insights and decrease their time spent closing the loop with Qualtrics AI.
Employee Experience_
Manager Assist
Empower all your people managers with AI-guided advice to quickly understand and act on their team’s lived experiences.
Customer Experience_
Customer Care Assist
Automatically analyze calls for quality and compliance and develop personalized coaching plans for agents in minutes.
Don't Miss_
Even more expert insights
Keynote_
Dwyane Wade
NBA Hall-of-Famer, investor, and philanthropist dives into the journey of leadership and what it means to embody your inner champion.
CUSTOMER VIDEO_
Hilton
Learn about how Hilton uses data to enable its frontline and corporate Team Members to “Make it Right” before, during, and after every customer stay.
CUSTOMER VIDEO_
Shake Shack
Shake Shack leverages brand and customer feedback to enhance guest experiences, focusing on creating a "feel-good experience" to drive incremental visits.
CUSTOMER EXPERIENCE_
Driving & demonstrating the value of customer experience
A successful CX program requires buy-in and continuous support. Maximizing, managing, and communicating the business value of your work is crucial.
EMPLOYEE EXPERIENCE_
Solving your organization’s complexity crisis by removing friction
Discover the tools and approaches needed for people teams to drive organizational agility, improve employee experiences, empower managers, and more.
STRATEGY & RESEARCH_
Reimagining how we come together with user research
Hear how Roblox has turned community into a product, moving from having a basic understanding of its creators to unlocking more complex insights.
CUSTOMER EXPERIENCE_
Understanding AI: What’s the source code for CX success?
This session explores the potential of AI in enhancing and scaling CX efforts, highlighting its limitations and its potential to deliver exceptional results.
EMPLOYEE EXPERIENCE_
The automated insights helping managers drive real change
Adidas' AI-supported employee experience program aids managers in analyzing employee sentiment faster and easier, reducing time spent on insights.
STRATEGY & RESEARCH_
Capitalizing on the rise of video-based research
Video-based research is gaining traction, leading to better insights, diverse participation & reduced costs.
CUSTOMER EXPERIENCE_
Breaking out of your brand's perception box
DoorDash has big plans beyond restaurant delivery. Hear how they are using audience insights as part of their strategy to make that a reality.
EMPLOYEE EXPERIENCE_
Leveraging AI to support, not replace, your workforce
Experts explore the psychology behind AI adoption and rejection, and how getting AI right can elevate human connection and your bottom line.
STRATEGY & RESEARCH_
Inspiring action with compelling data stories
JD Schramm and Ben Leff discuss the power of data storytelling and how tailoring messages to audience needs can drive action at all organizational levels.
CUSTOMER EXPERIENCE_
Unlocking the full potential of an empowered customer frontline
Happy staff and customers are great for business. Hear how the latest AI technology can help you take a people-first approach and drive business-wide value.
EMPLOYEE EXPERIENCE_
Back to basics: rebuilding employee trust & productivity
Leaders are trapped in a cycle of declining employee trust. Explore the science behind trust and hear strategies to foster a productive workforce.
STRATEGY & RESEARCH_
Transforming insights into impact: The Kickstarter approach to user research
This session explores how Kickstarter uses user insights to improve UX design, engineering, and participant recruitment, transforming feedback into actions.
CUSTOMER EXPERIENCE_
Creating fantastic journeys
Cirque du Soleil utilizes customer feedback throughout the entire experience, from ticket purchase to parking lot exit, to create a magical experience.
EMPLOYEE EXPERIENCE_
Transforming employee listening through XM & Gen AI
Discover how Johnson & Johnson utilizes cutting-edge employee listening & generative AI technologies to improve employee experience, well-being and development.
STRATEGY & RESEARCH_
Faster, more cost-effective research
Join research experts to learn how effective product design and UX start with good research, discover tools and strategies to improve ROI without sacrifices.
CUSTOMER EXPERIENCE_
Breaking down barriers and navigating complexity: Unlocking B2B CX success
Cisco's strategic B2B CX program is driving business results by fostering strong relationships, enabling customer success, and driving action across the org.
EMPLOYEE EXPERIENCE_
From feedback to action: creating an engaged & inspired workforce
Discover how Driscoll’s has forged deep connections with its geographically diverse workforce by leveraging feedback to improve experiences at scale.
STRATEGY & RESEARCH_
The ins and outs of research for game-changing product development
Join Xero for a discussion on how they've transformed research into an insights machine, ensuring product development success without compromising confidence.
CUSTOMER EXPERIENCE_
Giving a more perceptive audience to customers
DISH, a top customer satisfaction leader, and Sling TV leverage unstructured data and AI to enhance customer experience and drive business-wide improvements.
Day 1 Recap_
X4 2024: Humanized Intelligence
The first day of X4 2024 saw thousands of XM leaders come together to experience inspirational keynotes, practical breakout sessions from the biggest brands.
Day 2 Recap_
X4 2024: Reimagining human experiences with AI
Day 2 of X4 2024 followed up on a dynamic opening day and included Qualtrics’ President of Product and Services, Brad Anderson, Michelle Obama and more.
NEWS_
Qualtrics Announces 2024 XM Breakthrough Artist Award Winners
Leading brands - including Hilton, adidas, DISH Network, Shake Shack, and more - drive growth, cost savings, productivity, and loyalty with Qualtrics.
NEWS_
Qualtrics Unveils Groundbreaking AI Innovations to Transform Understanding of Customers, Employees, and Prospects
Qualtrics AI, trained on the company’s vast database of human sentiment, deepens connections to propel growth.
NEWS_
Qualtrics AI Empowers Organizations to Improve Customer Experiences In-Store, Online, and in the Call Center
New purpose-built apps for frontline staff and AI-powered innovations transform the customer experience for organizations like Hilton and Motorola Solution.
NEWS_
New AI-Powered Innovations Empower Leaders to Lower Costly Employee Attrition and Lift Productivity With Strategic, Informed Action
New AI-powered solutions across the Qualtrics XM for Employee Experience suite enable leaders to understand employees more deeply & recognize meaningful trends.
NEWS_
Qualtrics Introduces Cutting Edge AI-Powered Strategy & Research Suite for Enhanced Market Insights
AI-powered strategic research solutions provide smarter, faster insights by summarizing the most relevant data in seconds to boost strategic decision-making.
NEWS_
Qualtrics Announces New Partner Solutions Accelerating XM Innovation With the Latest in Qualtrics AI
AWS, Bain, EY, Deloitte, Farlinium, Kipsu, and WorkJam supercharge Experience Management (XM) for organizations worldwide by leveraging new generative AI.
NEWS_
Qualtrics and Bain Expand Partnership to Transform Customer and Employee Experiences
Combining Qualtrics’ leading, AI-powered Experience Management technology and Bain’s proven methodologies for customer experience transformation.
BLOG_
New innovations for the XM Platform showcased at X4 2024
At X4 2024, we got the opportunity to connect with Experience Management leaders from around the world to listen, share ideas, and break down organizations.
CUSTOMER EXPERIENCE_
Supercharging CX with predicted NPS and GenAI
Hear how ServiceNow is using its vast customer behavior and operational data to predict experiences and ignite its teams to recover customers at scale.
CUSTOMER EXPERIENCE_
The technologies and challenges revolutionizing CX
AI tools are powerful, but knowing how to thoughtfully implement them for CX can be challenging. AWS and Transunion discuss best practices.
CUSTOMER EXPERIENCE_
Feedback rebellion: how AI and predictive listening will re-humanize customer insight and save CX
Survey fatigue makes it harder than ever to get immediate, actionable feedback. Bain & Company shares how to leverage AI and ML to unlock new insights.
CUSTOMER EXPERIENCE_
What’s the future of customer experience?
CX programs need to adapt to understand customers as survey feedback declines. Learn how to build a future-fit program that turns insights into results.
CUSTOMER EXPERIENCE_
Demonstrating the business value of CX
Learn how to maximize, manage, and communicate the business value of your work – and make your CX program mission critical.
CUSTOMER EXPERIENCE_
The power of why - Elevating the CX conversation from metrics to measurable outcomes
EY panel reveals how to transform customer feedback into insights that drive strategic decisions, personalize campaigns, and build deeper relationships.
CUSTOMER EXPERIENCE_
Rethinking the purpose and practice of feedback in the AI era
Explore the methodologies to keep, evolve, or abandon to leverage new tools that advance learning, understanding, and human empathy in innovative ways.
CUSTOMER EXPERIENCE_
Building a journey-led CX program
Learn how to put the customer journey at the heart of everything you do, from listening to experience design, and show the impact to stakeholders.
CUSTOMER EXPERIENCE_
Learning what it takes to deliver great CX
Great CX is the foundation to success. Yoanna Prodanova, Senior Director, Voice of Customer at Altice shares her key takeaways across five industries.
CUSTOMER EXPERIENCE_
Unlocking experience-led growth
Hear how Lumen is creating a culture that truly understands what matters most to customers, so you can deliver more personal, human-centric experiences.
EMPLOYEE EXPERIENCE_
Reinventing the traditional employee experience journey
Hear how Owens Corning went from a hyper-specific leadership feedback program to a holistic employee experience strategy that's driving business results.
EMPLOYEE EXPERIENCE_
Our listening journey: from engagement to experience design
Hear how EchoStar has quickly matured its EX program, extracting deep, meaningful insights to achieve a truly holistic view.
EMPLOYEE EXPERIENCE_
Why aren’t they happy? Keeping pace with evolving employee expectations
Discover factors affecting employee experience and actionable strategies to set employees and organizations up for success.
EMPLOYEE EXPERIENCE_
Employee experiences where good leads the way
United Airlines connects moments that matter to understand sentiment, highlight trends, and take action on employee experience gaps.
EMPLOYEE EXPERIENCE_
Going beyond: from insights to outcomes
Pella goes above and beyond to hear employee voices and devise programs that drive tangible results.
EMPLOYEE EXPERIENCE_
Why people teams are the most important function for business growth
Leverage XM insights to not only ensure meaningful workforce change, but also unlock avenues for business growth.
STRATEGY & RESEARCH_
The ingredients of guest-fueled growth
Shake Shack has made having a “feel-good experience” one of their brand strengths. Hear how they’re using feedback to create experiences that matter.
STRATEGY & RESEARCH_
Having intimate discussions with Victoria’s Secret
Discover how Victoria's Secret is paving the path for growth through a deeper understanding of the historical connection between its customers and its brand.
STRATEGY & RESEARCH_
Mitigating risks and maximizing the value of AI in research
Learn about actionable applications of the latest AI technology, as well as pitfalls to avoid, and the role it will play in the future of research.
STRATEGY & RESEARCH_
Respondent-centered design: Meeting respondents where they are
Learn what motivates research panelists, the difference between design and experience, and strategies for ensuring your research is inclusive.
EDUCATION_
Reshaping higher education with XM
Using XM to reshape higher ed by delivering student, staff, and stakeholder experiences.
EDUCATION_
Promoting well-being in schools by capturing every voice
Philadelphia Public Schools showcases XM innovations, including quantitative and qualitative feedback, to break down barriers, and promote well-being.
EDUCATION_
How AI-assisted education can feel more human than ever
AI can unlock efficiencies, act on sentiment beyond surveys, and strengthen educator-student connections in K-12.
EDUCATION_
Building the culture to retain and recruit talent in K-12
Rethinking employee appreciation, satisfaction, and wellness to address national teacher shortage.
EDUCATION_
Creating seamless student experiences
Indiana University took friction out of omni-channel student journeys, increasing accessibility.
EDUCATION_
Building trust by leading with data
Concord Community Schools implemented feedback programs to enhance productivity and foster trust/engagement.
EDUCATION_
Harnessing Passion & Insights to Drive Student Success
Strategic Education built a culture of empathy and shared understanding using a comprehensive XM approach.
EDUCATION_
Empowering your community with modernized workflows
Gwinnett County Public Schools modernized workflows, gave time back to staff/students, and improved family connections.
EDUCATION_
Embedding experience management in K-12 education
Carroll County leverages XM tech and automation across feedback, processes, and events to amplify staff efforts.
EDUCATION_
Transforming placement practices
SUNY Westchester reinvented placement experience to be more accessible, engaging, and inclusive.
EDUCATION_
Democratizing data to drive action
University of Utah built integrated data ecosystem to drive action in moments that matter most to students and staff.
EDUCATION_
The Art of Listening at School
Collegiate School in Richmond built culture of constant stakeholder feedback to drive data-informed decisions.
FINANCIAL SERVICES_
Using the voice of the customer to deliver extraordinary care
Nationwide's omnichannel, 360-degree CX program helped to create a deep understanding of its members, allowing them to act on moments that matter.
FINANCIAL SERVICES_
Using key employee engagement drivers to power leadership action
Through comprehensive listening and setiment data, TIAA's engagement strategy identified key drivers and critical actions to improve employee experience.
FINANCIAL SERVICES_
Building a customer experience strategy from the ground up
Join Principal Financial on their journey to a scaled QA program that created a holistic, end-to-end CX strategy driving customer and business success.
FINANCIAL SERVICES_
Going from insights to action, frustration to delight
Turn frustration into delight with Ally Financial and T.Rowe, where analytics, listening, and agent coaching are helping to address customer complaints.
FINANCIAL SERVICES_
More than a score: setting a new standard for CX measurement
Navigating an increasingly complex customer journey is vital to success. Discover how new tech and strategies can uncover loyalty drivers and ensure CX success.
GOVERNMENT_
Federal Government: Transforming culture - Leveraging experience management for proactive support,
U.S. Navy leverages EX tools to enhance well-being, engagement, and mission success through holistic listening and a culture of inter-agency collaboration.
GOVERNMENT_
State and Local Government: Workforce resilience: why employee engagement won’t cut it
Iowa's annual employee survey was the EX norm until major agency consolidation occurred. Discover the impact that embedded employee listening had on the state.
GOVERNMENT_
State and Local Government: Bringing XM to government: from mandate to grassroots momentum
Where do you start when approaching XM in gov? Discover three different approaches in this session: executive mandates, grassroots coalitions, and in-between.
GOVERNMENT_
State and Local Government: Prioritizing experience in unlikely settings
Discover how two forward-thinking corrections leaders are prioritizing experience in prison and improving outcomes for both inmates and employees.
HEALTHCARE_
Navigating the experience revolution in healthcare
Epic explores the experience revolution in healthcare with big ideas and tactical roadmaps.
HEALTHCARE_
The ROI of experience: Driving access, operational, and financial impact
Discover how leaders are looking beyond CAHPS and achieving tangible ROI by defining new metrics to make XM business case across healthcare stakeholders.
HEALTHCARE_
Customer innovations shaping the healthcare experience
Experienced leaders share practical, effective strategies from AI-powered solutions to deliver concrete results.
HEALTHCARE_
Ideation to implementation: A conversation with experience visionaries
Discover change management strategies for shifting to a more holistic experience measurement approach in healthcare.
HEALTHCARE_
Tried and true change management principles in action
Discover how healthcare leaders are changing the way they listen to employees and patients and closing the loop with customers in real-time.
HEALTHCARE_
Embracing culture to drive CX change and an omnichannel strategy
The journey to building an operationalized XM program to be omnichannel by understanding and embracing culture to drive alignment and change.
BLOG_
4 takeaways for government leaders from X4 2024
At X4, we heard from government leaders who are blazing trails, breaking down silos, and challenging the status quo in their respective arenas.
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