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KEYNOTE MALALA_YOUSAFZAI

Dismantling Inequity:
The Power of Developing
Women Leaders

KEYNOTE CHIP & JOANNA GAINES_

Curating the Perfect
Customer Experience.
Five Senses at a Time.

KEYNOTE MARTHA_STEWART

The Good. The Bad.
And the Amazing.
Building a Resilient Brand.

KEYNOTE

Ed Bastian
CEO // Delta

KEYNOTE

Kevin Warren
CMO // UPS

KEYNOTE MARK_ROBER

From NASA to Glitter
Bombs: Creating Content
For the Next Generation

KEYNOTE

Cheryl Grise
Head of Americas
Industry // EY

10 KEYNOTES

10K ATTENDEES

100 BREAKOUTS

3 DAYS

You’re in good company

Practical knowledge.
Inspirational experiences.
Real-world innovation.

Every experience at X4 plays a role in helping you become a leader
in the XM movement. You’ll leave energized, informed, and prepared
to drive immediate change at your organization.

MainStage Keynotes


MARTHA
STEWART_

Martha Stewart Living / Founder

ED
BASTIAN_

Delta / CEO

KEVIN
WARREN_

UPS / CMO

MALALA
YOUSAFZAI_

Malala Fund / Nobel Laureate & Co-Founder

ZIG
SERAFIN_

Qualtrics / CEO

JOANNA
GAINES_

Magnolia / Founder

CHIP
GAINES_

Magnolia / Founder

JOHNNY
TAYLOR_

SHRM / CEO

RYAN
SMITH_

Utah Jazz / Owner

MARK
ROBER_

NASA Engineer turned
YouTube Creator

CHERYL
GRISE_

EY / Head of
Americas Industry

JILL
KRAMER_

Accenture / Chief Marketing & Communications Officer

Breakout Sessions


Inspirational

Practical


The keynotes are designed to inspire attendees to deliver their own breakthrough experiences—both in their organizations, and their personal careers. Check back often—speakers will be announced continuously in the lead-up to X4.

Learn from the best of the best with 80+ stories from the world’s biggest brands, including M&T Bank, StockX, Kroger, ServiceNow, and many more. Hop from one story to another, with a full program of stories for every track, and leave with notebooks filled with inspiration, tips, and advice learned from the companies at the forefront of XM.

In a video series that will debut first at X4, we’ll go behind-the-scenes and demonstrate how breakthrough brands are winning on experience. In past years, we’ve highlighted Under Armour, LL Bean, BMW, SoFi, and more.

X4 goes far beyond what attendees learn––the magic comes from how they connect with others. Some of the most powerful moments of X4 are the evening events that make it easy to meet new people and forge life-long connections with teammates. From the warehouse party and concert, to the rap and dance battles at Fight Night––X4 attendees develop deep-rooted connections with their team and an entirely new network of XM colleagues.

Learn More

In just 90 minutes, you’ll get the entire XM product roadmap for 2023 and beyond. X4 attendees will never be late to the game—they’ll leave knowing what new technology is already here (and what’s next) so they can keep their company ahead of the curve.

Over 200 Qualtrics experts will be on staff ready to walk attendees through the latest customer, employee, product, and brand experience solutions and best practices. You’ll learn how to create long-term value for your company and customers using cutting-edge technology.

Schedule 1:1 time with XM product experts, Technical Account Managers and XM Scientists to tackle your biggest technical and program challenges. This is a white-glove service provided by our team to help answer your most complex Qualtrics questions or program needs face-to-face.


Whether you’re just getting started on your XM journey or ready to take your program to the next level, XM Basecamp Live is a masterclass in customer, employee, product and brand experience. This full day, hands-on training covers everything from designing your program, to maturing existing programs, to mastering each of the four core experiences built on the Experience Management Platform.

Learn More

Agenda


Tuesday // 07

7:00AM-5:00PM

XM Basecamp Live registration open
@ The Grand America Hotel

9:00AM-5:00PM

XM Basecamp Live (add-on)
@ The Grand America Hotel

12:00PM-8:00PM

X4 Summit registration open
@ Salt Palace Convention Center

Wednesday // 08

7:00AM-7:00PM

Registration open
@ Salt Palace Convention Center

7:30AM-9:00AM

Coffee and keynote seating

9:00AM-12:00PM

Keynotes

12:00PM-2:00PM

Lunch

2:00PM-5:00PM

Breakout Sessions

7:30PM-9:30PM

5 For The Fight Night

Thursday // 09

7:00AM-7:00PM

Registration open
@ Salt Palace Convention Center

7:30AM-9:00AM

Coffee and keynote seating

9:00AM-12:00PM

Keynotes

12:00PM-2:00PM

Lunch

2:00PM-5:00PM

Breakout Sessions

6:30PM-8:30PM

Warehouse Party

8:30PM-10:00PM

The Killers Concert

Experience more
at X4


Practitioner-led breakout sessions


Learn from the best of the best with 100+ customer-led case studies from the world’s most loved brands. Throughout the afternoon, you can hop from one session to another, soaking up inspiration, tips, and practical advice from the companies delivering breakthrough business results with Experience Management.

Two nights
of epic entertainment


The legendary X4 Warehouse Party, Five for The Fight Night and a private concert — events don’t get more entertaining than this!

Learn More

Connect with
10,000+
XM leaders


Share stories, ideas, and get support from the world’s largest XM community. This is your network to lean on, learn from, and be inspired by as you make your moves to re-tool your organization for experiences that drive growth in 2023 and beyond.

Ask the Experts: Product Support Desk


Looking for product support? Bring your logins to the experts help desk. Our team of senior analysts will help you resolve all of your product-related questions or issues in 1:1 sessions.

XM Basecamp
Live


This add-on provides a full day of hands-on training to help you master the skills needed to design, launch, and mature your XM program. Choose from 30 different courses led by our XM Experts.

Sponsors



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