The annual gathering
of experience leaders

Qualtrics, the world’s No. 1 Experience Management (XM) provider and creator of the XM category, is changing the way organizations manage and improve the four core experiences of business — customer, employee, product, and brand. Over 20,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data — the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more and for a free account, please visit qualtrics.com.

The conference will be from Tuesday, March 18th - Thursday, March 20th.

X4 2025 will be hosted at the Salt Palace Convention Center in Salt Lake City, UT. The address is 90 S W Temple, Salt Lake City, UT 84101.

X4 is an unforgettable event designed to empower you and your organization in leveraging Experience Management (XM) to enhance customer and employee satisfaction, reduce operating costs, and achieve remarkable breakthroughs.

Here’s what you can expect:

— A lineup of incredible mainstage speakers who will share pivotal moments from their careers and lives, highlighting how new insights inspired them to create meaningful change.
— Insights from leading brands on how they’ve achieved growth and operational excellence through XM.
— Opportunities to forge genuine connections with some of the most accomplished professionals in your industry.
— Inspiration to drive growth and transformation in your organization, along with a practical roadmap to make it happen.

At X4, you can expect to hear from the world's most beloved brands and industry experts as they explore the future of experience management and the technologies redefining experiences at scale. To get a taste of last year's event, visit the X4 2024 On Demand hub.

X4 will not be streamed digitally for external customers, prospects, or attendees. We invite our attendees to experience the event in person, as it is designed to be highly experiential. We look forward to gathering together members of the XM community in this uniquely collaborative setting.

Registration check-in and badge pickup will open on Monday, March 17th in the afternoon. Check back closer to the event for more details.

For general event questions, reach out to: x4summit@qualtrics.com.

For questions specific about XM Basecamp Live, reach out to: certification@qualtrics.com.

Government employees with a .gov email address are eligible for a ticket rate of $499, no matter what phase pricing. Attendees requesting this discount should be prepared to show proof of government ID.

Employees who work in higher education or K-12 with a .edu email address are eligible for a ticket rate of $499, no matter what phase pricing. Attendees requesting this discount should be prepared to show proof of school ID.

Note: Students are not eligible for this discount.

Employees who work at nonprofits are eligible for a ticket rate of $499, no matter what phase pricing. Attendees requesting this discount should be prepared to show proof of their 501(c)(3) status.

We are pleased to offer a discounted rate of $899 to companies/organizations who purchase 5 or more tickets at once. All tickets must be purchased at the same time to be eligible.

Reach out to your Account Manager, or email x4summit@qualtrics.com.

— From registration opening to January 15th at 11:59PM MST: Full refunds will be given.
— From January 16th - February 17th, 2025 at 11:59PM MST: 50% refunds will be given.
— After February 18th, no refunds will be given for cancellations or no-shows.

Attendees wishing to cancel after this date will have the option to rollover their registration to 2026, if they choose. To do this, they can email x4summit@qualtrics.com and the support team will contact their account manager.

— From registration opening - February 17th, 2025 at 11:59 PM MT: Attendees can transfer a registration at no cost.
— February 18th, 2025 onward: No registration transfers may take place.

For a registrant to transfer their own ticket, they may go to their X4 registration confirmation email and click the “Transfer Registration” button.

Note: Certain registration types are tied to the individual and therefore are not eligible for transfer (e.g. Executive Forum, Speakers, Hosted Buyer).

For a registrant to modify their registration, they can go to their X4 conference confirmation email, and click the button that says “Modify Registration.” Here, they will be able to edit contact fields, update their name, add on Basecamp, etc.

Attendees must abide by any COVID-19 protocols initiated by Qualtrics for the X4 Summit, and they may be updated from time to time in Qualtrics’ sole discretion, as well as any then-current laws or regulations enacted by applicable government authorities for COVID-19.

Yes. Your safety is very important to us and we will work to ensure the event is a safe and enjoyable experience for everyone. For your awareness, before entering the X4 Summit, all attendees will pass through security screening and all items are subject to search if they cause concern.

Unfortunately we will not permit any suitcase, luggage with wheels, or luggage (of any design) that exceeds 18"H X 18"W X 8"D into the X4 Summit. If you have large luggage, please leave it in your hotel room or check it with your hotel bell desk.

The following items are strictly prohibited at the X4 Summit to ensure the peace, security, and safety of our attendees:

— Aerosol containers
— Non-aerosol spray (medical needs are permitted)
— Any sharp bladed or pointed objects, e.g. knitting needles and letter openers (pens and pencils are permitted)
— Electric stun guns, or any weapons or other devices
— Firearms, replica firearms, ammunition, and fireworks or any other form of pyrotechnic device(s)
— Knives of any size
— Mace or any other aerosol discharged chemical, such as pepper spray
— Razors and/or box cutters
— Drones
— Professional cameras or video recording equipment (unless authorized Press & Media)

Yes, coat check will be located near registration in the East Entrance Lobby of the Salt Palace, located by the “Salt Shaker” at the intersection of 100 South and West Temple.

Yes, the Lactation Room has private lactation pods designed for pumping breastmilk. Here, you will be able to pump comfortably, store equipment, refrigerate milk, and have access to ship breast milk home via FedEx.

More information about hours and scheduling will be posted closer to the event.

The Salt Palace is an accessible venue and it is of greatest importance to make X4 an event that is easy to navigate and accessible for all. There is a question designated on the registration form where attendees can request assistance and a member of the X4 Team will reach out to provide additional support, if needed. Some of the ADA measures we can provide include:

— Accessibility Desk
— Mobility support
— Accessible seating
— Wheelchair and scooter rentals
— Vision support (e.g. Braille materials)
— Hearing support (e.g. ASL interpretation)
— Closed captioning
— Translation services
— Sensory Room
— Service animal relief areas

It is a priority that we create a menu for all to enjoy:

— Vegetarian
— Vegan
— Gluten-Free
— Dairy-Free
— Nut Allergy
— Halal
— Kosher

All meals will be clearly labeled during the event. Registrants can select “Other” when asked about diet on their registration if they have any additional allergies or concerns they would like to write in, or reach out to x4summit@qualtrics.com.

Please email x4speakers@qualtrics.com to express your interest and they will have more info about any open opportunities.

The Basecamp add-on is $399 and must be purchased with a full conference pass.

Basecamp is designed to complement the content and experience of X4 and therefore, must be purchased with a full conference pass.

You will need your own laptop computer and charger. All other materials will be provided.

For questions about XM Basecamp Live, please reach out to certification@qualtrics.com.