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QUALTRICS + UTAH JAZZ

Breakthrough technology.
Breakthrough research.
Breakthrough experiences.

When Qualtrics co-founder Ryan Smith bought the Utah Jazz, it was the culmination of three lifelong passions — breakthrough technology, basketball, and the fight against cancer. Find out how we’re changing the game for organizations, fans, and cancer fighters around the world.

BREAKTHROUGH TECHNOLOGY

Founded in 2002, Qualtrics is the Experience Management (XM) technology used by 13,500+ of the world’s most iconic brands to help them design and improve breakthrough customer, brand, product, and employee experiences.

BREAKTHROUGH RESEARCH

In 2016, we set up a non-profit, 5 For The Fight, to launch a global campaign to eradicate cancer. Since then we have funded 26 researchers at 15 research centers and have hired 20 5 For The Fight cancer research fellows. In addition, 5 For The Fight is featured on the Utah Jazz jersey patch. It is the only cause-related jersey patch in the NBA and was the first of its kind in North American professional sports.

Breakthrough experiences

Together with the Utah Jazz, we’re working together to create unparalleled experiences for fans and employees through the XM technology trusted by 75% of the Fortune 500 and 99 of the top 100 business schools.

Download our Fan Experience benchmark report

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EXPERIENCE MANAGEMENT

The technology driving experience breakthroughs

Our XM technology is used by companies to design the products, services, and experiences that people want next. It’s the operating system used by the world’s most iconic brands to drive actions that turn customers into fans, products into obsessions, employees into ambassadors, and brands into religions.

LEARN MORE

Listen & Remember

Process & Understand

Build a Culture of Action

5 FOR THE FIGHT

All in until cancer gives in

5 For The Fight is crowdfunding for cancer research, inviting everyone to give $5 for the fight against cancer. Tens of thousands of people from across the world have donated $5 in honor of a loved one who has fought or is fighting cancer. 100% of the funds raised goes directly to researchers working to create a cure.

GET INVOLVED

5 FOR THE FIGHT + UTAH JAZZ

Funding breakthroughs

As the jersey sponsor of the Utah Jazz, we’re working with players, employees, and fans to take the fight against cancer to the world. You can join the fight by donating $5, or visiting our webshop for our exclusive 5 For The Fight and Utah Jazz clothing.

100% of donations to 5 For The Fight fund bold, groundbreaking ideas and the cancer researchers brave enough to pursue them. With your donations, we’re funding teams of researchers through the Huntsman Cancer Institute in the US and Breakthrough Cancer Research in Europe.

MEET THE TEAMS

QUALTRICS + UTAH JAZZ

Breakthrough fan and employee experiences

Qualtrics co-founder Ryan Smith has been a lifelong Jazz fan, and his partnership through 5 For The Fight was just the start. In October 2020, Ryan agreed to buy the Utah Jazz, and together we’re working to design new experiences for employees, fans, and the community.