Fast-track your
experience-led
evolution
At X4 London, you’ll hear from leading brands who have successfully scaled their experience management programs to keep ahead of trends and outpace their competition. And you’ll learn how to immediately evolve your own programs—increasing your ability to do more with less, to foster broad cooperation and alignment, and to deliver transformational impact.
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Loyalty is trending downwards across industries. Your customers are telling you what they want, but the signals are vast, fleeting, and difficult to interpret. At X4 London you’ll learn how leading brands are responding, and get hands-on with AI tools that make it easier and faster to drive action with omnichannel data.
The pressure to deliver faster results with fewer resources can expose your business to broad risks you may not be able to anticipate. Learn how AI can empower your teams to work smarter and more productively, while keeping you closely connected to their changing needs and expectations.
Research teams are preparing for the future. If you’re slow to respond to evolving trends, you risk falling behind. Cutting-edge innovations like synthetic data will be on display at X4 London, and you’ll hear success stories from brands that are already using them to create unique and differentiated experiences.
Thursday // 17 JUNE
Keynote
Breakouts
Expo
Networking
Reception
X4 London is the place to share ideas and build lasting relationships with executives and XM practitioners from leading brands. There’s also our onsite help desk for expert answers to all your Qualtrics questions.
X4 London 2025 is taking place on June 17, 2025.
Tobacco Dock, Wapping Ln, London, E1W 2SF, UK
X4 London is an unforgettable event designed to empower you and your organisation in leveraging Experience Management (XM) to enhance customer and employee satisfaction, reduce operating costs, and achieve remarkable breakthroughs.
Here’s what you can expect:
— A lineup of incredible mainstage speakers who will share pivotal moments from their careers and lives, highlighting how new insights inspired them to create meaningful change.
— Insights from leading brands on how they’ve achieved growth and operational excellence through XM.
— Opportunities to forge genuine connections with some of the most accomplished professionals in your industry.
— Inspiration to drive growth and transformation in your organisation, along with a practical roadmap to make it happen.
For a registrant to modify their registration, they can go to their X4 London conference confirmation email, and click the button that says “Modify Registration.” Here, they will be able to edit contact fields, update their name, etc.
Yes. Your safety is very important to us and we will work to ensure the event is a safe and enjoyable experience for everyone.
The following items are strictly prohibited at the X4 London to ensure the peace, security, and safety of our attendees:
— Aerosol containers
— Non-aerosol spray (medical needs are permitted)
— Any sharp bladed or pointed objects, e.g. knitting needles and letter openers (pens and pencils are permitted)
— Electric stun guns, or any weapons or other devices
— Firearms, replica firearms, ammunition, and fireworks or any other form of pyrotechnic device(s)
— Knives of any size
— Mace or any other aerosol discharged chemical, such as pepper spray
— Razors and/or box cutters
— Drones
— Professional cameras or video recording equipment (unless authorized Press & Media)
Information and download instructions for a new X4 London mobile app will be released closer to the event. If you still have the X4 London app downloaded from previous years, it will no longer work.