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Analysis & Reporting

Survey data analysis: Best practices, helpful tips, and our favorite tools

Data can do beautiful things, but turning your survey results into clear, compelling analysis isn’t always a straightforward task. We’ve collected our tips for survey analysis along with a beginner’s guide to survey data and analysis tools.
20 min read

More Analysis & Reporting articles

Survey data analysis: Best practices, helpful tips, and our favorite tools
20 min read
What is ANOVA (Analysis Of Variance) and what can I use it for?
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What is factor analysis and how does it simplify research findings?
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Your guide to margin of error (with calculator)
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Behavioural analytics: How to use behavioural data to improve the bottom line
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What is predictive analytics? Your ultimate guide
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Descriptive statistics in research: a critical component of data analysis
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Statistical significance calculator: Tool & complete guide
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Zero-party data: What it is and how to personalise for results
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The definitive guide to text analysis
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How to use statistical analysis methods and tests for surveys
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What is social media analytics in 2023?
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Topic modelling: How a statistical method can increase business results
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What is sentiment analysis and how to use it?
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An introduction to t-test theory for surveys
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What is cluster analysis and when should you use it?
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Disadvantages of data silos – how to connect your data
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Survey administration
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Survey data cleaning: how to get the most accurate survey data
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Conjoint analysis, conjoint types & how to use them
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How to report on survey results and findings
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Cross tabulation analysis for researchers
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Market Research

Your ultimate guide to market research and how to conduct it like a pro

Wondering how to do market research? Or even where to start learning about it? Use our ultimate guide to understand the basics and discover how you can use market research to help your business.
26 min read

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Your ultimate guide to market research and how to conduct it like a pro
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Qualitative vs quantitative research
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The best business research methods for 2023
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Qualitative research design & methods for business results
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What is text mining? Definitions, examples, & business outcomes
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How to carry out great interviews in qualitative research
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Why use video in qualitative research?
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Descriptive research: What it is and how to use it
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Correlation research: What is it and how can you use it?
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Your complete guide to grounded theory research
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Causal Research: Definition, examples and how to use it
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Your ultimate guide to qualitative research (with methods and examples)
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What is response bias and how can you avoid it?
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Regression analysis: The ultimate guide
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Kano analysis: The kano model explained
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Market research templates and how to use them
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Secondary research: Definition, methods, & examples
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User interviews: definition, questions and analysis
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The ultimate guide to research design for business
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Market research questions: what to ask and how
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The 8 types of market research: Definitions, uses and examples
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Customer needs analysis: definition & best practices
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Primary vs secondary research – what’s the difference?
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5 market research pitfalls to avoid
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Real-time market research insights drive better decisions.

Modern market research means you can track consumer behavior across diverse segments, benchmark your company versus competitors, conduct complex academic research, and capture the insights you need to move the needle.

Today’s market research is predictive and collaborative so everyone in your organization has the same information to drive the business forward.

Research today shouldn’t just track change, it should provoke it.