Creative Statistics Section

About Creative Statistics Section

Every creative has a page where you can keep track of statistics, which you can find in the Statistics section while editing a creative.

There are two key statistics for creatives: impressions and clicks.

Impressions

The impression metric is incremented every time a creative is shown to a visitor. This allows you to calculate a click-through rate.

Special Impression Definitions

• Website Redirect: An impression is counted every time a website visitor is redirected.
• PopUnder: An impression is counted for each visitor that interacts with the window, by either closing it or taking action. PopUnders that were generated behind the current window but then automatically closed before the visitor saw them are not counted as impressions.
• Slider: An impression is counted when the Slider is opened.

Clicks

The click metric is incremented every time the target within a creative is interacted with. Dividing the number of clicks by the number of impressions will give you the number of users that click on your target out of the total users that viewed the creative, which is known as the click-through rate.

Click-Through rates can offer powerful insights about the effectiveness of your creatives. They are commonly used to measure the success of online advertising campaigns.

Special Click Definitions

• Embedded Target: Rather than the visitor clicking a link to open your target, you may have creatives that display the Target (usually a survey) directly within itself. In this case, a click is counted every time the creative is loaded.
• Embedded Target in a Slider Creative: When using a slider creative with an embedded target and the Visible Control option, both a click and an impression will be incremented when a visitor pulls the slider out. In this scenario, clicks and impressions should be the same.
• Embedded Target on a Pop Over with a “Display After x seconds” setting: By default, a click will be incremented as soon as the page loads if a value for “Display After” has been placed on a pop over, while an impression will not be incremented until the pop over appears. This can lead to a higher value for clicks than impressions if visitors leave the site before the pop over appears. To prevent clicks from being incremented as soon as the page loads, deselect the “Prebuild PopOver” option in the creative’s Change Options.
• Website Redirect: With the website redirect creative, the target is loaded automatically each time the creative is shown. In this case, a click is counted every time the creative is interacted with.
• Embedded Target on a Pop Over with an “Animate Pop Over” setting: By default, a click will be incremented as soon as the page loads, while an impression will not be incremented until the pop over appears. This can be delayed due to the animation and can lead to a higher value for clicks than impressions if visitors leave the site before the pop over appears. To prevent clicks from being incremented as soon as the page loads, deselect the “Prebuild PopOver” option in the creative’s Change Options.

Using the Creative Statistics Page

The Statistics section displays your creative statistics as a line graph.

Below this graph is a legend that will tell you what each colored line means, the metric being measured, the date range, and the count for this metric.

Adjusting the Displayed Statistics

1. Adjust the timeframe to Hourly, Daily, or Monthly.
2. Adjust which creative you are assessing.
3. Adjust whether you are measuring the impressions or clicks metrics.
4. Adjust the Date Range for the chart below.
5. Add additional creatives’ statistics to the chart by using the plus sign (+). Remove creatives by clicking the minus sign (–) next to a statistic to remove it.
6. When you are finished adjusting 1-4, you must click Refresh to view your changes.

Downloading your Statistics

Once you have adjusted which statistics you are viewing, you can download your statistics as a spreadsheet by clicking Download Stats.

FAQs