Formatting Embedded Targets

About Formatting Embedded Targets

The target of a creative is where you want your link to appear. An embedded target isn’t just a link, but an embedded window where, instead of simply linking out, you show the target site or survey.

Adding an Embedded Target to a Creative

1. Go to the Creatives tab.
   
2. Click Create new to generate a new creative, or click on an existing one to edit it.
3. On the new elements toolbar, click the embedded target icon.
   
4. Drag and drop your embedded target to the desired size and location on your creative.
5. You may also use the toolbar above to adjust dimensions, border, opacity, and more for the embedded target.

Eliminating Scrollbars

One of the primary concerns most users have when creating an embedded target is fitting it inside the creative so it doesn’t scroll. Especially if your survey is a single question, it doesn’t hurt the visitor’s experience to make sure the survey fits on the creative without the visitor having to scroll.

To format the embedded target, you will not work in the Website Feedback platform, but primarily in the survey itself.

Question Length

In general, to get a survey to fit onto the creative, you want to make sure your questions are short and succinct. You shouldn’t sacrifice crucial information, but try not to write overly complicated sentences where a simpler one will do.

In general, keeping questions short and sweet also enhances your visitor’s overall experience, keeping your survey easy to understand and quick to complete.

Space Between Questions

If you want to keep a multi-question survey from scrolling, it’s important to minimize spacing between questions.

We recommend using the Classic layout on the Look and feel editor, because it has been designed to reduce white space for an optimized experience with your embedded target.

You can also change the question spacing within the Look and feel menu. Make sure the Question Spacing in the Style section is set to Compact.

Space can also be adjusted between questions if you purchase a branded theme. See the section on Theming below.

Page Breaks

If your survey absolutely needs multiple questions, you can add page breaks between the questions to eliminate scrolling. Instead, the visitor will click a Next button to see additional options.

Font Sizes

To make a survey fit on a creative, you’ll want to adjust the font type and size. Navigate to the Style section of the Look and feel menu to change the survey fonts. You can globally edit question or answer text independently of each other.

Headers & Footers

Headers and footers can add extra unnecessary space on your survey. Consider adding logos and such to the creative instead, and making sure the survey is free of headers or footers.

To do this, go to the General tab of the Look and feel menu and select Edit on the Header or Footer settings.

Theming

Every theme has its own default settings and formatting built into it. Therefore, the theme you pick may affect how much editing you do to make the survey fit in the embedded target. Generally, minimalist themes without logos and excess features will take up less room.

To select a theme, go to the Theme tab of the Look and feel menu and choose an available theme.

Custom CSS

You can also add custom CSS in the Style tab of the Look and feel menu to adjust any theme’s settings, including the spacing between questions.

Layout

When selecting a layout for your survey, we recommend using the Simple layout. The layout is designed to make your survey more mobile-friendly, easy to use, and accessible for your respondents. For example, matrix tables are always in a mobile-friendly accordion format in the Simple layout, even if the mobile-friendly option hasn’t been enabled in the question itself. The Simple layout is now the default layout for surveys, but older surveys or surveys made from a copy may not have this layout applied yet. See Applying the Simple Layout to a Survey.

Creative Dimensions

There is one change within the Website / App Feedback platform itself that may help eliminate the scrollbar. Since your survey will be responsive within the creative, adjusting the height or width of your embedded target may impact how your survey will appear. To make this change, you will go to the Edit tab of creative and adjust the embedded target within your creative.

Testing

The most important tool when editing your embedded target is the Test Intercept section. Once you make the desired changes to your survey, return to the Test Intercept section and use the bookmarklet to see how your edits will look on the intercept when it’s live.

Adding an Accessibility Title to the Embedded Target

Adding an accessibility title is a quick and easy way to make sure it is accessible to website visitors who are visually impaired.

1. Right click the embedded target, or click the embedded target and then use the dropdown arrow in the toolbar.
   
2. Select Add accessibility title.
3. Write the text the screen reader should read when someone navigates to the embedded target.
   
4. Click Save.

FAQs