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Qualtrics Platform -
Customer Journey Optimizer -
XM Discover -
Qualtrics Social Connect
Look & Feel Basic Overview
About the Look and Feel Menu
The way your survey looks can impact how well it performs, so we’ve given you lots of ways to customize how your survey appears to respondents. Whether you use a branded theme built by your organization, or you choose to individually customize specific survey elements yourself, Qualtrics lets you build visually appealing surveys like no other platform.
To access these customization options, go to the Look and feel menu in the Survey tab.
Customizing a Project’s Appearance
Using the Look and feel menu, you can customize many aspects of your survey’s appearance. Here are some common changes you might want to make, complete with links to relevant support pages:
- Change the survey theme: Choose from preconfigured settings for quick and easy survey theming
Qtip: If you’re a Brand Administrator and want your colleagues to use branded themes, you can build themes for the whole organization to use.
- Brand your survey: Add a dynamic logo, background, header, and footer to make your survey instantly recognizable.
- Change the survey layout: Customize the appearance and button styling of your survey.
- Limit questions per page: Determine how many questions should appear on each page of the survey, without having to add many separate page breaks.
- Customize the Next and Back button text: Customize the Next and Back button text to fit your survey’s needs. This feature also allows you to choose a translated message for your button text, enabling multi-language surveys.
- Add a progress bar: Show respondents how far along they are in your survey.
- Change colors: Set the primary and secondary colors for your survey.
- Change fonts: Apply a font typeface and sizing to your entire survey.
- Control survey motion: Determine how your survey moves. You can set the page transition animation, enable survey autoadvance , and set your survey to autofocus on the currently selected question.
- Add custom CSS: Add custom CSS to your survey to accomplish endless custom survey theming.
Customizing Look and Feel in Different Projects
The look and feel menu functions the same in just about every type of project where you customize a survey. This includes:
- Survey projects
- XM Solutions
- Engagement
- Lifecycle
- Ad Hoc Employee Research
- Pulse
- 360
- Conjoint
- MaxDiff
FAQs
- How can I change the background/theme of my survey?
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See our page on Survey Themes.
- How do I change the header/footer on my survey?
- How do I insert a back button?
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- Open the Survey Options.
- Click on the Responses tab.
- Toggle the Back Button to the "on" position.
- Why are all of my fonts different in my survey? How do I fix it?
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Fonts can be edited 2 ways: globally and locally.
Global font changes are made in the Look and feel menu and local font changes are made in the rich content editor for that specific question or answer choice.
Local font changes override global font changes, so if you made both types, you’ll end up with a mix between the global font settings and the local font settings for questions. Follow these steps to clear away all local formatting and let the global changes take effect uniformly:- Select all the questions (click on the first question, scroll to the bottom, hold down Shift, and click the last question).
- Click Tools.
- Highlight Review.
- Select Strip Formatting.
- How do I build, update, or report problems with static themes?
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Log into your Customer Success Hub to access the Themes requests survey. Fill out the survey for your inquiry/issue and one of our Theme Design team members will reach out to you shortly.