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Look & Feel Basic Overview


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About the Look and Feel Menu

The way your survey looks can impact how well it performs, so we’ve given you lots of ways to customize how your survey appears to respondents. Whether you use a branded theme built by your organization, or you choose to individually customize specific survey elements yourself, Qualtrics lets you build visually appealing surveys like no other platform.

To access these customization options, go to the Look and feel menu in the Survey tab.

Look and Feel button in upper-left of Survey tab

Customizing a Project’s Appearance

Using the Look and feel menu, you can customize many aspects of your survey’s appearance. Here are some common changes you might want to make, complete with links to relevant support pages:

Customizing Look and Feel in Different Projects

The look and feel menu functions the same in just about every type of project where you customize a survey. This includes:

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