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Artificial Intelligence (AI) Administration

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About Artificial Intelligence (AI) Administration

Qualtrics offers a variety of artificial intelligence (AI) features for you to use. Brand Administrators can turn features involving third-party generative models on or off for their entire organization, giving you autonomy over your data. You even have the freedom to decide whether new third-party generative AI features are enabled by default for your organization.

Qtip: Using these settings, you can still limit which individual users have access to these AI features by default and which do not.

Changing Your Organization’s Third-Party AI Settings

Once applied, these changes will apply to your entire organization of Qualtrics users.

  1. Go to the Admin page.
    Opening hamburger menu and selecting admin
  2. Go to Organization Settings.
    from list of admin pages, clicking more, then selecting organization settings
  3. Select Artificial Intelligence (AI).
    selecting AI from left menu
  4. Choose whether or not to activate Automatically enable new AI features that utilize third party processors. This is disabled by default, and no third-party AI features are enabled until turned on by a Brand Administrator.
    • Enabled: As Qualtrics creates new features using third party AI processors, these features will be available to your users.
    • Disabled: As Qualtrics creates new features using third party AI processors, these features will be disabled to your users.
      Qtip: Only generative AI features using third-party subprocessors are affected.
      Qtip: These settings only affect new Qualtrics features as they are released, not existing ones. You can individually enable / disable specific features as needed.
  5. Choose the third party AI feature to enable for your organization. See a full list of features here.
    Qtip: You can select all features at once.
    Qtip: The permission on the Artificial Intelligence (AI) page matches the permission name used in the rest of the admin pages.
  6. Click Apply.
  7. Once a feature is enabled for the organization, users with the permission enabled will have access. Make sure you enable the permission for users you want to have these features, and disable the permissions for users whose access you need to restrict.
    editing a user's permissions

    Qtip: You can edit individual user permissions, or a user type to affect a larger group of users all at the same time.

List of Third-Party AI Features

This is a list of AI features that involve third-party models. These features can be limited using the organization settings we described in the previous section.

Feature Permission name Description AI Model Sub-processor
AI-Generated Segments AI Recommended Segments This feature evaluates data in your directory, such as demographics, common interests, and industry, to create segments. GPT-4 Turbo Azure
Comment Summaries Widget (EX) EX Comment Summaries This feature uses your team’s responses to open feedback questions to create insightful summaries and highlight key topics. This widget is ideal for very large teams and organizations, where it can be difficult to go through thousands of individual responses. GPT 3.5 (Turbo) Azure
Generating Responses to Review Tickets Review Response Generation using AI When tickets are created for online reviews, generate a response using AI. GPT-4 Azure
Insights Explorer Use Insight Explorer An AI-powered tool that looks at your open-ended feedback to generate top themes, headlines, and helpful summaries. Claude v3 Haiku AWS
Qualtrics Assist (EX) Qualtrics Assist for EX Dashboards This feature analyzes and summarizes EX dashboard data. Using this tool, you can access real-time results from your EX data, quickly understand qualitative and quantitative insights, and get answers to your data-related questions. GPT-4 Turbo Azure
Research Hub Allow Research Hub Summarization Build your own searchable research library using data and insights from all users in your Qualtrics license. Claude Instant v1 AWS
Video Feedback Automated Summaries Automated Audio & Video Summaries AI-powered summaries help you identify common themes across your videos and provide you with an overall summary about your video content. GPT-4 Azure

List of Third-Party Extensions

Third-party extensions let you link your Qualtrics account to other software. There are a few extensions with generative AI that use third-party subprocessors.

These features are not controlled by organization settings. However, you can still adjust who has access to these features using the Extensions page of Admin. By default, only users you explicitly give access to will be able to use the third-party extensions.

Qtip: For more details on the subprocessors being used, see each  respective feature’s support page.
  • GPT: Use the Qualtrics OpenAI workflow tasks to integrate ChatGPT into your Qualtrics workflows.
  • Azure OpenAI: Use the Qualtrics OpenAI workflow tasks to integrate Azure OpenAI into your Qualtrics workflows.
Qtip: Hyperlinked text matches the exact name of the extension and user permission as they appear in the platform.

List of First-Party AI Features

This is a list of AI features using models Qualtrics developed itself. These AI features do not process your data anywhere other than Qualtrics.

These features are not controlled by organization settings. However, you can still adjust user type or individual user permissions for many of them.

  • Response Clarity Validation: When enabled, response clarity validation uses AI to analyze a survey respondent’s answer and prompts them to provide more details if their response is vague or doesn’t fully answer the question.