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Insights Profile Metrics

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About Insights Profile Metrics

The Profile metrics section of a topic’s Insights report shows you key metrics about the social profiles that are connected to your topic.

This report is broken into 2 main sections:

  • Social profile metrics:
  • Engagement by community:

Social Profile Metrics

The Social profile metrics section shows you key information about each connected profile. You can view changes in follower count, profile activity, and engagement.
the social profile metrics table

Each row in this table corresponds to a connected social profile. For each profile, the following metrics are available:

  • Fans: The number of profiles who follow your profile. This metric will also show you the change in the number of followers for your selected time period.
  • Profile activity: Data about the number of posts your profile makes for your selected time period. This data point has 2 different metrics available:
    • Profile posting activity: The number of times a connected social profile posted something.
    • Profile response activity: The number of times a profile engaged with their audience on a post they made or on a post made by one of their followers.
  • Engagement: The number of times your community engaged with you for your selected time period. You can hover over this metric to view more details about different profile engagement by type (such as private message, email, etc).

Engagement by Community

The Engagement by community section shows you more granular information about the engagement for each of your connected profiles. These graphs show engagement by followers to compare them to engagement from all audiences.
clicking the arrow on the right to view more graphs

Depending on the profile source, there may be many graphs available for a profile. These additional graphs are hidden by default. Click the arrow on the rightmost graph to show the additional graphs.