Skip to main content
Qualtrics Home page

Academic Experience

Citing Qualtrics in academic research

Let’s be honest: the worst part of any academic project is citing your sources, and with so many rotating paper formats, most of us leave writing citations to the last minute. We’ve got you covered. Below are the appropriate guidelines for citing Qualtrics in an academic research paper, APA.

Discover best practices for modern market research

General citation guidelines

  • Company Name: Qualtrics
  • Development Company: Qualtrics
  • First release: 2005
  • Copyright Year (current year): 2020
  • Location: Provo, Utah, USA
  • Version: current Month(s) and year(s) of use
  • Available at: https://www.qualtrics.com

General in-text citation

We find the best approach for citing Qualtrics in-text is to put the company name and location in parentheses (Qualtrics, Provo, UT). This functions similar to how you would document a vendor of laboratory supplies (since we’re also a vendor of sorts, as we vend data).

Example citation

The [output/code/data analysis] for this paper was generated using Qualtrics software, Version [insert version] of Qualtrics. Copyright © [insert year of copyright] Qualtrics. Qualtrics and all other Qualtrics product or service names are registered trademarks or trademarks of Qualtrics, Provo, UT, USA. https://www.qualtrics.com


Follow our latest research projects

Qualtrics // Experience Management

Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.

With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle.

Related Articles