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  • Qualtrics Platform
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    Qualtrics Social Connect

Directory Options


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About Directory Options

Directory options is a dropdown menu that can be found in the upper-right corner of the Directory Contacts tab. It contains many important means of managing your directory contacts, such as the ability to export them, to set up automatic rules for list enrollment, merge duplicates, and manage embedded data.

Qtip: This support page describes directory options for XM Directory, only.

Export Contacts

You can export all of your directory’s contacts in a file format of your choosing.

Qtip: It doesn’t matter which contacts are selected. All contacts will be included in the export unless you use the gear to the right. Filters and searches also do not narrow down the contacts included in the export. Remember you can also export a mailing list instead of the entire directory.
  1. Click Directory options.
    Selecting export all contacts from the directory options
  2. Click Export All Contacts.
  3. Select a File Format. You can select either CSV or TSV.
    The Export contacts window
  4. Choose whether to Export Contact Stats. This is information about contact frequency, response rate, etc.
    Qtip: Contact stats include the invite count, email count, average response time, response rate, last invite date, last response date, and response count. Response count includes incomplete but closed responses. Average response time is in milliseconds.
  5. Choose whether to Export Embedded DataYes exports all embedded data, No exports none, and Specify Embedded Data allows you to choose which fields to export.
  6. Click Export contacts.

Specify Embedded Data

To specify embedded data, simply select fields from the menu on the right. Selected fields are along the bottom of the menu.

Specify Embedded Data is selected and a box of selectable fields appears to the right

To remove fields, click the X next to their name.

Automatic List Enrollment

Attention: This feature is being deprecated. You can get the same functionality as automatic list enrollment by setting up an Experience ID Change Event in Workflows. See Automatic List Enrollment in Workflows for instructions.
Attention: If you have both CX & EX projects hosted in the same brand, we do not advise using this feature.

Say you have an ongoing survey that you run for several different cities. You get a lot of people requesting to be added to these surveys and wish you could upload them all at once to your directory instead of in separate contact lists.

Automatic list enrollment allows you to automatically sort new contacts into certain lists based on various information about them. This feature affects existing contacts, but existing contacts need to be updated for the automatic list enrollment rule to take effect.

Setting Rules

  1. Click Directory options.
    Selecting automatic list enrollment form the directory options dropdown
  2. Select Automatic List Enrollment.
  3. Click Create New Rule. Create New Rule button in the center of the window
  4. Select the mailing list you want to add the contact to. Creating a rule
  5. Select the type of information you want to filter by.
  6. Finish the “statement” based on the specifics of that information.
    Example: Here, we only want people whose email domains contain “qualtrics” to be included in our mailing list.
  7. Click Create to finish.

Setting Conditions

Conditions in automatic list enrollment are similar to conditions in directory filters. The only difference is that the only fields you can base automatic list enrollment on are contact info and embedded data.

Managing Rules

After you have created rules, you will see them whenever you select “Automatic list enrollment” from the directory options.

List of rules on the Automatic List enrollment window

Click on a rule to modify it. You can also click Delete Rule on the bottom-right to delete it forever.

Delete Rule button on bottom-right

Qtip: You may see an error stating that list selected doesn’t exist. It may be that the list was deleted, but before you change anything, keep in mind that another directory administrator may have created this rule, and the reason for this error may be that you don’t have access to the mailing list.

Error in red text says "Oh no! The list you selected doesn't seem to exist. It may have been deleted."

Consolidate Duplicates

At times, you may upload multiple copies of the same contact to your directory without knowing. You can combine these duplicates into one contact by using Consolidate duplicates in the directory options.

Qtip: You can use the directory options to consolidate duplicates after the contacts are uploaded. However, if you want duplicates to be consolidated as they’re uploaded so that you don’t have to go back and fix them later, you should adjust your directory settings. Check out Merging Duplicate Contacts in XM Directory for more details.
  1. Click Directory options.
    clicking consolidate duplicates in directory options
  2. Select Consolidate duplicates.
  3. Select fields along the left that you want to search for duplicates of. You may select up to two duplicate fields.
    selecting contact fields to deduplicate by

    Example: If we select first and last name, contacts with the same first name won’t be considered duplicates. Only if both names match will they be considered duplicates of each other.
  4. Click Find duplicates.
  5. Next to a group of duplicates, click Consolidate.
    clicking consolidate next to an identified duplicate contact

    Qtip: You can only consolidate 100,000 sets of duplicates at a time. In the above image, 2 sets of duplicates were present. If your directory has more than 100,000 sets of duplicates, you will need to consolidate duplicates multiple times. You can also consolidate duplicates in the Directory Settings tab. See Merging Existing Contacts for more information.
  6. The differences between the duplicates will be listed. Select the preferred version of each differing field.
    choosing what duplicate value to keep
  7. Click Consolidate duplicates.
    Qtip: For all contacts, you can specify the values for contact information (name, email, phone, and language). For embedded data, it depends on the contacts that are being consolidated. If each duplicate contact has different values for an embedded data field, then you will be given the option to choose which embedded data value to keep. If one contact has a value for an embedded data field but the other contact does not have a value for that field, then whichever version of the contact that is selected will determine which non-duplicated field is kept.

Consolidating Additional Duplicates

If you’re finished your search, click Start New Search on the bottom-left to choose different fields for identifying duplicates.

Start New Search button on bottom-left of Consolidate Duplicates window

Manage Embedded Data

Qtip: This section describes functionality that we intend to release starting October 9, 2024. Qualtrics may, in its sole discretion and without liability, change the timing of any product feature rollout, change the functionality for any in preview or in development product feature, or choose not to release a product feature or functionality for any reason or for no reason.
Warning: Edits made here will affect all the embedded data in the directory, not just for individual contacts.

In order to easily analyze your data or compile it into reports, it’s important to keep your data clean. That means making sure everything has the correct name, removing unnecessary data, and merging duplicates, where possible.

When you open Directory Options, then select Manage embedded data, you can delete embedded data, rename fields, and merge similar fields. This tool will even give you recommendations of which fields to merge.

image of how to access manage embedded data in the directory options

Qtip: You can also open the manage embedded data window from another spot. If you’re displaying embedded data as a header in your directory, you can click the arrow next to it and select Edit field.
header menu expanded to show edit field option described
Qtip: Interested in learning how you can use this tool in your directory? Check out our XM Directory Best Practices for data cleanup.

Renaming a field

  1. Select a field.
    in new page, selecting fields to edit
  2. Click the edit icon.
  3. Enter the name.
    small modal opens where you enter the name
  4. Click Rename field.

Deleting a field

Warning: Once you delete a field, this information will be permanently deleted from all contacts in your directory. Only delete a field if you are absolutely sure.
  1. Select a field.
    trash can icon above selected fields
  2. Click the trash icon.
  3. Read the warning.
    warning message with confirm button
  4. If you’re sure you want to delete the field, select Delete field.

Merging similar fields

Qualtrics will generate recommendations of fields to merge based on how similar their names are. Names are assessed by ignoring casing, whitespace, and diacritics (i.e., accents on letters).

Qtip: If a contact has a value for each of the fields being merged, only the newest data will be saved after fields are merged.
  1. Go to Similar fields.
    similar fields selected from left, opening the merge page
  2. You’ll see a list of fields that are similar to other fields in the directory. Click Review.
  3. Select a field to learn more about it, such as:selecting fields shows information about them to the right
    • Empty fields: The number of contacts who have no information for this field.
      Qtip: You can click the arrow next to a header to sort by the field’s name or number of contacts.
    • Values: A sample of up to 10 values for this field. E.g., if the field is Country, the values can be Japan, Spain, France, and so on. This does not show every value for the field.
    • Refresh: Refresh your view to see different sample values.
      Qtip: The pane on the right will show whichever field you selected last. You can also deselect fields as needed.
  4. Select the fields you want to merge together.
    merging fields
  5. Click the merge icon.
  6. Select the field name you want to keep.
    modal opens where you select the field that will persist over the other merged ones
  7. Click Merge.
Qtip: If you don’t want to merge fields, you can click Ignore next to the suggestion.
ignore button

Manually merging fields

You don’t have to wait for fields to be flagged to clean your data. You can select any number of fields at any time and merge them.

Qtip: If a contact has a value for each of the fields being merged, only the newest data will be saved after fields are merged.
  1. Go to All fields.
    from left menu, select all fields
  2. Select the fields you want to merge together.
    Qtip: Try the search function to narrow down the fields you want to merge.
  3. Click the merge icon.
  4. Select the field name you want to keep.
    new modal opens where you can select the name of the merged field
  5. Click Merge.

Directory Settings

The Directory settings option will redirect you to the Directory Settings tab. See the following pages for more on the options you can find there:

FAQs