Digital Assist Heatmaps

About Heatmaps

Within the Heatmaps tab of Digital assist you can view a visual representation of how customers interact with your website. Heatmaps let you see what users are doing on your web pages, such as where they click and how far they scroll.

Creating Heatmaps

Follow these steps to create a new heatmap.

1. Click the search bar.
   
2. Enter or paste a single webpage URL to generate a heatmap for that page. URLs from recent sessions are also suggested.
   Attention: Session replay must be enabled for the page you select.
3. Click Create.

Viewing Heatmaps

After you’ve created a heatmap, you will be taken to it immediately. You can also click on a saved heatmap from the main Heatmaps tab to view it.

Within each heatmap you can select from various heatmap details to customize your view. Click a specific frustration signal to only view data associated with that signal. You can choose options related to the map type, device type, and website background image.

Map Type

• Click Map: View each click interaction where it occurred on your website. Click the number marks to view frustration insights and session replays for that specific click interaction. This option is selected by default.
  Qtip: Click Copy element to copy the code of your element to send to your team to investigate.
• Scroll Map: View how far users are scrolling on the page. The percentage of visits that reached specific scroll depths are displayed in the left panel.

Device Type

• Desktop: View data for users that accessed your website on a desktop.
• Phone: View data for users that accessed your website on a mobile device.

Background Image

Background images are how your site appeared during a session on a particular date. To change the appearance of the background image of your website, click the background image dropdown on the left side of the heatmap.

Select Show image as grayscale to display the background in grayscale. Select Update background and select a different date to use a background from a different session. The heatmap data will stay the same.

Saving Heatmaps

To save your heatmap, click Save in the top-right corner and give your heatmap a name.

After you’ve created a heatmap for the first time, you must save it to be able to view it again. If you exit your heatmap without saving, you won’t be able to view it again. You also have to save your funnel any time you make changes to it.

To save your changes as a new version of your funnel and preserve your original configuration, click the 3 dots in the top-right corner and select Save as.

Filtering Heatmaps

By default, heatmaps have a filter set to the last 30 days. Click Edit at the top of the heatmap to edit the existing filter or add a new one.

Click Add to add additional fields to the filter, and click Create new filter to create an entirely new filter.