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Creating & Managing Conjoint & MaxDiff Projects

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About Conjoint and MaxDiff Projects

Both Qualtrics conjoint and MaxDiff (Maximum Difference) projects let you get to the core of your customers’ product experience.

Conjoint projects identify the perceived importance and preference for each feature within a product or service. This is done by presenting respondents with a combination of choices in a package and analyzing their discrete choices. Another version of the conjoint project, called conjoint dynamic images projects, allows users to associate images with specific packages in their conjoint studies.

MaxDiff projects obtain preference and importance scores for multiple items. This is done by presenting respondents with samples of the full list of items you wish to assess, and then having them mark the items they prefer the most and the items they prefer the least in each set.

Creating a Conjoint or MaxDiff Project

Qtip: Choice-based conjoints and conjoint dynamic images projects are only available if you purchase these solutions for the PX or EX line, or if you have a CX license that includes the journey optimizer. There is a limit on 5 conjoint projects at a time. If you are interested in purchasing this solution or increasing the number of projects you can make, contact your Account Executive or see the XM Marketplace for more details.
Qtip: There are 2 different versions of conjoint and MaxDiff projects. One focuses on optimizing the employee experience, while the other focuses on optimizing the product experience. While these projects have slightly different focuses, the underlying conjoint and MaxDiff functionality is the same.
  1. Select Catalog from the global menu.
    Image of global navigation hamburger icon expanded next to xm logo to reveal Catalog option

    Qtip: A project can also be created from the Projects or Homepage.
  2. Use the filters & search bar to find the correct project type. Conjoints and MaxDiffs are located in the Guided projects section. You can use both the Product XM and Employee XM category filters to narrow down your search. in the catalog, selecting employeexm or productxm
  3. To create a conjoint, select either Product Optimization (Conjoint) or Experience Optimizer (Conjoint).creating a conjoint project
    Qtip: Depending on your license type, you may only have access to one of these projects. Use whichever project you have access to.
  4. To create a MaxDiff, select either Product Prioritization (MaxDiff) or Experience Optimizer (MaxDiff).creating a maxdiff project
    Qtip: Depending on your license type, you may only have access to one of these projects. Use whichever project you have access to.
  5. After choosing your project, click Get Started.
    clicking get started in the catalog
  6. Give your project a name.
    giving the project a name and choosing a folder
  7. If desired, choose a folder to save the project to.
  8. Click Create project.

Once you’ve made your project, you will be able to find it on your Projects page in the future. It will be labeled as either a Conjoint, Conjoint Dynamic Images or MaxDiff, depending on what you made.

Picture of a conjoint, conjoint dynamic images, and maxdiff project as they appear on the projects page

Collaborating on Conjoints & MaxDiffs

Just as with other Qualtrics projects, there are times when you will want to give another user the ability to edit, distribute, or view the data in your conjoint or MaxDiff project.

Qtip: Any user you collaborate with will be able to edit, copy, publish, distribute, view results for, and view reports for the chosen project. At this time, there is no way to limit which of these the user has access to.
  1. Access the Projects page from the global navigation menu.
    Navigation menu opened, projects is the second thing listed
  2. Click the 3 dot menu next to your project.Opening collaborate dropdown next to maxdiff project
  3. Click Collaborate.
  4. Enter the email address or username of the person you want to collaborate with.
    collaborate window with small text field for searching users opens over the page

    Qtip: You can only collaborate with other users in your license. You must type the full username or email address before the user will appear as an option.
  5. Click your colleague’s name when it appears.
  6. Click Save.

Qtip: You can reopen the collaborate window and click the X next to a user to remove them from a project at any time. Note that removing a user from a project will not remove any copies they may have made.

collaborate window with a user selected - gray X to the right of their email address

Accessing Shared Projects

The project will appear in your colleague’s account when they log in and look at the Shared with me folder.

Qualtrics Projects page inside the folder called Shared with Me in the lefthand folders pane

If the project has been shared but can’t be found in the account, click the profile icon and select Refresh Account.

the refresh account option in the account settings menu

Renaming the Project

To rename a conjoint or MaxDiff, click the dropdown next to the project and select Rename project.

Rename project

Qtip: Rename the conjoint on the Projects page. Renaming from the Survey tab will not change the entire project’s name, just the survey’s.

Deleting the Project

Attention: Deleting a MaxDiff or conjoint project will delete all its associated data, reports, and simulator! Once deleted, this content will be irretrievable.

To delete a conjoint or MaxDiff, click the dropdown next to the project and select Delete project.

Delete conjoint