Today's reality
Insights don't match the speed of business
Research costs are out of control
Teams operate in silos without shared insights
Strategic Market Research
Identify market opportunities before competitors do. Understand customer needs, validate concepts, and enter markets with confidence using AI-powered insights.
Agentic Research
Get answers in hours, not weeks. AI agents handle routine research while experts guide strategy, delivering faster insights with human oversight when needed.
Product Research
Maximize product success at every lifecycle stage. Meet customer expectations, drive improvements, and optimize pricing for higher sales.
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5 ways to modernize your research with AI
Researchers can leverage advanced AI tools like never before. With the right technology in your toolkit, you can streamline and scale your research and get from data to actionable insights in no time.
User Experience Research
Turn user frustrations into product wins. Identify usability issues, validate design decisions, and create experiences that drive adoption and retention.
Brand and Communication Research
Monitor brand health, test ads effectively, and refine messaging that converts. Stay ahead while competitors fall behind.
Human and Synthetic Research Panels
Combine AI-powered synthetic responses (coming soon) with global human panels for faster, cost-effective insights. Expand your efforts with trusted methodology, global reach, and predictable pricing.
Ready to see XM for Strategy and Research in action?
Ready to see XM for Strategy and Research in action?
Hear from organizations redefining their market research
Hear from organizations redefining their market research
The Qualtrics platform allows for quick, scalable analysis that can be easily shared across our organization to make fast decisions and support the intuition that has underpinned our success to date, We can share insights across our ops, finance, culinary and tech teams to more deeply understand what people love about our food and ensure that our guest experience both in stores and over digital channels like our app and website meets and exceeds their expectations
Sr. Director Consumer Insights and Action
30%
increase in likelihood to recommend
Upgrade your programs simply with flexible, scalable pricing plans
Upgrade your programs simply with flexible, scalable pricing plans
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