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XM for Strategy & Research

Research to ROI.
On repeat.

Software for advanced quantitative and
qualitative research to design products people
love, increase market share, and build enduring
brands that accelerate growth.

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Strategic Design_

Powerful research to drive
your company’s strategy

Bring sophisticated quant and qual research together with powerful
analytics in a single easy-to-use platform to help everyone make the right moves to take your organization forward.

Strategic research

Uncover market trends, track
changing behaviors, and identify
unmet needs with a single platform
for all your research to shape
your organization's strategy.

QUANTITATIVE & QUALITATIVE
RESEARCH & ANALYTICS_

Conduct smarter, faster research by bringing quantitative and qualitative techniques and analysis together. Humanize data and bring it to life through video feedback.

AUDIENCE &
PANEL MANAGEMENT_

Build your own research panel or buy access to third party samples on-demand. Recruit, manage and reward panelists without leaving the platform.

RESEARCH &
INSIGHTS MANAGEMENT_

Get more ROI out of your research. Store every insight from every study and easily find relevant data within those studies using AI-powered search.

Strategic User Experience_

Design product experiences
people can’t live without

Put customers at the heart of your next breakthrough product launch
with purpose-built tools for concept testing, prototyping, pricing, and more.

Strategic UX

Observe your end user’s
interaction with your products
and services using video.
Conduct quant and qual
UX research and connect with any
audience, in one place.

Video-first
Research_

Measure the effectiveness of user experience design by analyzing user behavior, feedback, and metrics. Ensure that your product is user-friendly and meets their needs.

COMING SOON

Usability_

Evaluate the ease of use and intuitiveness of a product's interface by measuring how well users can complete tasks, then identify areas for improvement in the design.

COMING SOON

Concept
Testing_

Launch concept tests in minutes with an expert-built survey template, and get real-time results through pre-configured reports and data analysis to help you build breakthrough products.

STRATEGIC BRAND_

Keep your brand
ahead of what's next

Accelerate acquisition, respond to emerging threats and
opportunities, and maximize your marketing efforts with real-time, AI-driven recommendations.

Strategic Brand

Get a real-time pulse
on your brand by combining
solicited, long-term KPI
tracking with unsolicited &
unstructured leading indicators to
drive action and growth.

REAL-TIME BRAND
INTELLIGENCE_

Get real-time analytics and predictive insights to make smarter and faster decisions that will drive your brand and business forward.

COMING SOON

CONVERSATIONAL
BRAND ANALYTICS_

Keep your finger on the pulse of sentiment, loyalty, and intent at every stage in the brand journey by tuning in to the conversations people are having about your brand.
 

BRAND
HEALTH TRACKING_

Track brand perception, reputation, and overall health in the market. Get automated alerts and recommendations so you can step in quickly to keep your brand on track.

Upgrade your programs simply with flexible, scalable pricing plans