RESEARCH
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Global consumer loyalty index

As part of our global consumer study, we asked individuals in 18 countries about their loyalty to organizations across 17 industries. Our questions examined their likelihood to do three things, recommend, trust, and purchase more from the organization. To understand overall loyalty, we created a loyalty index, which is the average across those three areas.

In this report, you'll learn
    • Supermarkets have the most loyalty
    • Government agencies have the least loyalty
    • India and Japan report the highest and lowest loyalty

  • The lowest level of loyalty is 25%. The highest is 93%

The world’s top brands trust Qualtrics to deliver breakthrough experiences
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