How COVID-19 Is Changing Thanksgiving
As the holidays approach and U.S. COVID cases continue to rise, Thanksgiving will look radically different from any other year.
Qualtrics asked 1,010 Americans how they’ll spend the start of the holiday season. Respondents, especially those older than 55, plan to scale back their travel, spend far less time shopping in-person on Black Friday (and more time shopping online), and even avoid gatherings with friends and family. Here’s how people plan to stay safe with family, friends, and random strangers in the store.
Top COVID Cancellations
When asked which Thanksgiving traditions just have to wait this year
said no to in-person shopping on Black Friday
won't eat out during Thanks- giving break
Plan to Skip In-person Black Friday Shopping
Already at higher risk for the worst effects of COVID-19, older Americans are most likely to skip shopping on Thanksgiving weekend
| 0% | 80% |
|---|---|
| 18-24 | |
| 25-34 | |
| 35-44 | |
| 45-54 | |
| 55-64 | |
| 65+ |
Love the Ones You're With
will avoid some friends and family because of risks
plan to spend Thanksgiving with different family members than usual
Improving the Shopping Experience
The Black Friday weekend is more important than ever for retailers this year. For customers that do venture out, here are the top reasons people plan to shop in person over the holidays
| 0% | 50% |
|---|---|
| Offers and discounts in store | |
| To see products in person | |
| Support local business | |
| Get all my shopping done at once |