Experience Management starts at XM Institute
XM Institute is your trusted source for building and advancing best-in-class customer and employee experience management programs to modernize experiences. Our mission is to empower you with research, best practices, thought leadership and skills to deliver strategic and economic value to your organization and lead the future of Experience Management.
Featured
Research
Consumer Journeys Needing Improvement, 2025
Article
How to incorporate three categories of AI into your XM efforts
Research
The State of Customer Experience Management, 2025
Research
The state of customer experience management, 2026
Article
How to close the AI trust gap among customers and employees
Article
Using the value chain to link experience insights to business impact
Article
How to capture the untapped financial value of customer emotions
Article
AI, reviews, and the new rules of healthcare transparency
Article
How engaged employees create great customer experiences
Ebook
2026 Consumer Experience
2026 Consumer Experience
Trends Report
Article
How to incorporate three categories of AI into your XM efforts
Article
How to build a CX program roadmap
Article
Using AI (the right way) to advance patient safety
Ebook
Unlock the potential of AI-enabled CX
Ebook