Qualtrics Company Overview

About Qualtrics

The Qualtrics story started in 2002, and it’s been nothing but unique from the very beginning. We launched in a basement in Provo, Utah. We focused on the academic market for the first few years, a segment no one would have bet on. Against all conventional wisdom, we chose to bootstrap the business for the first decade and went on to build a billion-dollar business without any outside capital. When we finally raised money—$400 million from VCs—we didn’t need any of it, because we were cash flow positive from inception to acquisition. In 2016, we created and launched the Experience Management (XM) category, and on January 28, 2021, Qualtrics went public and began trading on the Nasdaq. Then in June 2023, Qualtrics announced the completion of its acquisition by Silver Lake, the global leader in technology investing.

“XM has never been more important than it is right now. To be able to go into this next chapter at our size and scale as the leader in experience management— and do it alongside some of the best investors in the world—is a part of the Qualtrics story that no one could have imagined,” said Ryan Smith, Qualtrics Founder and Executive Chairman. “I couldn’t be more excited for this next chapter for Qualtrics.”

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XM is Mission-Critical

XM is mission-critical to every organization. It is the business discipline of seeking out and closing the gaps found in each of the four core experiences of businesses — customer, employee, product, and brand. Qualtrics is the category creator and industry leader that allows businesses to close all four experience gaps on one single technology platform. That’s why organizations that leverage our platform are able to curate experiences that lead to customers who buy more, employees who stay longer, products that people love, and brands with a loyal following. In short, XM makes it possible for organizations to manage from the outside in, rather than the inside out.

When we created the XM category, we knew that experience is the future of business. Many organizations have developed cultures of measurement, but measurement is just the first step. XM moves organizations from cultures of measurement to cultures of action. In a world where everyone is competing for experience - whether they realize it or not - having the ability to listen, understand, and take action is essential.

The XM category is vast and rapidly growing. XM continues to redefine how companies operate, what organizations prioritize, and how governments understand and interact with the world. Experience-led organizations are winning.

Qualtrics AI

We believe organizations choose Qualtrics for our vision, innovation and commitment to customer success. Now with AI capabilities built directly into our platform, we’re helping our customers deliver even more exceptional customer experiences that help them grow their revenue and increase efficiency. Qualtrics AI leverages the largest living archive of human sentiment to listen and act on every touchpoint, across every channel, unlocking human connections at scale.
The future of AI is promising, and the technology continues to advance at a rapid pace. We are seeing capabilities that allow us to bring even more incredible opportunities into experience management, largely thanks to AI, including:

• enabling more human connections
• creating empathetic experiences
• and improving operational efficiencies

And with the power of AI, these can all be done at scale, and done in ways never before imagined.