QUALTRICS XM PLATFORM_
Pricing & Plans
Pricing & Plans
Three category-defining product suites for experience management—powered by leading AI and packaged to suit your program’s needs.
- Pay for planned usage
- Insights for everyone
- Best-in-class flexibility
Unlock more value with our three suites for holistic XM
Unlock more value with our three suites for holistic XM
XM for
Customer Experience
Customer Experience
Customer Experience

With our full suite for every touchpoint, you can give all your frontline teams the best AI-guided customer experience software—surveys with follow-up prompts that get to a deeper level of insight, dashboards with AI-powered recommendations for contact centers and your location-based teams, and analytics that automatically identify the most impactfulfriction points in digital and omnichannel experiences.

Employee Experience
Employee Experience

With our full suite of engagement and lifecycle solutionsyou can give your managers at every level AI-surfaced recommendations on the next best steps they can take to drive engagement and productivity—and take advantage of AI-driven analytics that help enable continuous listening, reduce costly attrition, and optimize the candidate journey.

Strategy & Research
Strategy & Research

With our full suite for strategic market, product, UX and brand research, you can leverage powerful AI that makes research more cost-effective across your entire practice; including surveys with follow-up prompts that get to a deeper level of insight, video feedback that can be analyzed and interpreted at scale in minutes, and a single hub for all your organization’s strategic research.

EXPERIENCE MANAGEMENT PLATFORM_
Innovate and scale with the unified power of one platform
Innovate and scale with the unified power of one platform
Delivering a connected, intelligent system for ALL your customer and employee profile data,
included in every license
Identify experience gaps and new opportunities for growth
- Ultimate listening
- Dynamic segmentation
- Single view of every experience

Intelligently prioritize high-impact, personalized actions
- Sentiment analysis
- Simplified stats
- Automated recommendations
Implement end-to-end automation to translate data to business outcomes
- Seamless integrations
- Automated actions
- Close the loop at scale
The world’s best brands turn to Qualtrics to deliver breakthrough customer experiences

The Qualtrics Platform’s three suites for experience management and their underlying products and solutions are offered with our three tenets of sensible pricing:
- You get the best XM software, for everyone. Within every suite and product, our leading AI and technology is included—for an unlimited number of users.
- You only pay for what you plan to use. Our competitive pricing is based on metrics you know and can forecast and account for accurately. See our FAQ below for more details.
- You have best-in-class flexibility and scalability. Upgrading or expanding your program is simple—especially if you purchase a full suite that allows you to allocate your license across other products and solutions without new contracts or charges.

EXPERIENCE MANAGEMENT_
Pricing FAQ
What is the benefit of purchasing a suite over a product offering?
What is the benefit of purchasing a suite over a product offering?
There are three benefits to buying a full suite:
- 1) Customers have the flexibility to consume different interactions interchangeably within the suite, allowing for better omnichannel programs and analytics
- 2) Customers can enjoy better pricing (through volume discounting) by pooled interactions
- 3) No additional contracts needed when customers need to unlock another channel or product
I started with buying a product SKU, can I upgrade my product to the suite?
I started with buying a product SKU, can I upgrade my product to the suite?
Yes, it is possible to upgrade your Qualtrics product to a full suite. Qualtrics offers flexibility and options for customers to upgrade or expand their existing solutions. When you are ready to transition to the suite, you can reach out to your customer success manager or account manager to discuss the conversion process.
What counts as an interaction?
What counts as an interaction?
An interaction is defined as a data record collected or/and processed by Qualtrics to deliver XM insights and drive optimal actions. There are different interaction types consumed under different products and suites. Below are examples of interactions by the three suites, which are all interchangeable within the suite.

How does Qualtrics balance out pricing the value of different customer interactions, such as surveys and calls?
How does Qualtrics balance out pricing the value of different customer interactions, such as surveys and calls?
Qualtrics reviewed our customer buying patterns, product usage trends, and industry best practices to determine the blended pricing rates based on the interaction types for each product SKU.
Do pricing plans vary based on industry?
Do pricing plans vary based on industry?
Pricing and plans may differ based on industry security requirements and product availability.
Ready to see Qualtrics in action?
Ready to see Qualtrics in action?