Qualtrics invests US$200 million in Latin America to expand regional offerings and capabilities helping organizations deliver great customer and employee experiences

MEXICO CITY (Sept. 12, 2024) – Qualtrics, the leader and creator of the experience management (XM) category, today announced it will double its investment into Latin America and the Caribbean (LATAM) over the next five years through a US$200 million commitment to expand its regional expertise, capabilities, and operations, helping organizations improve customer and employee experiences to drive customer loyalty, boost employee engagement, and build better brand awareness.   

Qualtrics has also opened a new office in Mexico City, which will serve as the company’s LATAM headquarters and support growing demand and business growth.

Increasing commitment and growth in LATAM

The region will be a key strategic investment as Qualtrics works to optimize and accelerate the adoption and impact of new customer and employee experience technologies. The investment includes ongoing localisation of the Qualtrics® platform and AI capabilities for local users, increased technical expertise and resources, and support and enablement for Qualtrics partners in the country.

The new state-of-the-art Qualtrics office in Mexico City is located in Torre Anseli in the southern half of Mexico City. As part of Qualtrics’ expanding footprint, the company commissioned internationally renowned artist Spaik45 to create a mural for the LATAM HQ representing local culture and innovation.

Qualtrics has had a presence in Mexico City for more than two decades and in recent years has rapidly scaled its local operations in response to growing demand, with customers including Mercado Libre, CEMEX, Bimbo, El Chopo, FEMSA, BBVA, and VW Mexico. Every function of the company is represented in Mexico City, including a significant engineering team, and Qualtrics has already surpassed a commitment made last year to hire 300 new roles in Mexico City in 2024.

The investment in LATAM adds to Qualtrics’ US $500 million commitment to AI innovation globally through to 2027, and follows the launch of new AI capabilities that exponentially increase organizations’ ability to understand and deliver exceptional experiences to every customer, prospect, and employee.

“Our commitment at Qualtrics to partner with and support businesses across Latin America is stronger than ever, as proven by our increasing investment and ongoing growth and expertise in the region,” said Zig Serafin, CEO, Qualtrics. “Great experiences are a significant competitive advantage, and by investing $200 million dollars over the next five years Qualtrics will ensure our customers and partners have the skills, capabilities, resources, and communities required to deliver the customer and employee experiences powering today’s most successful organizations.” 

“Today’s $200m investment from Qualtrics into Latin America is another important milestone for our customers, partners, employees, and local experience management community. The impact of our local talent and importance of Qualtrics to Mexico and the entire LATAM region is demonstrated by our increasing expert team and operations, with thousands of organizations trusting us to help them undertake key strategic programs focused on human capital management, AI adoption and digital transformation, and boosting the economy through improved customer experience and service,” said Enrique Bravo, Managing Director for LATAM, Qualtrics.

To learn more about Qualtrics visit https://www.qualtrics.com/

About Qualtrics

Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees. With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle. To learn more, please visit qualtrics.com.