Qualtrics Adds Industry Icons Rick Rubin, Bozoma Saint John, and Danny Meyer to X4™ 2025 Line-up

PROVO, Utah & SEATTLE (Feb. 19, 2025) – Qualtrics today announced three iconic industry-defining leaders – influential producer and co-founder of Def Jam Recordings Rick Rubin, Hall of Fame Marketing Executive Bozoma Saint John, and renowned business leader Danny Meyer – will take the keynote stage at the X4 2025 Experience Management Summit, taking place March 18-20 in Salt Lake City.

X4 2025 will bring together thousands of experience management professionals, including C-suite executives and industry leaders in AI, customer experience, employee experience and HR, and brand and market research, to hear how the world’s leading brands are driving business success through improving the customer and employee experience. Register here: https://www.qualtrics.com/x4summit/

At X4 2025, each iconic keynote speaker will give unique insight into how they have created and delivered exceptional experiences throughout their career to inspire attendees as they prioritize delivering great customer and employee experience to power business success:

• Legendary producer Rick Rubin, Co-founder of Def Jam Recordings and nine-time GRAMMY winner, will give a rare insight into his methodologies for creating extraordinary experiences;
• Hall of Fame marketing executive, entrepreneur, and author of The Urgent Life, Bozoma Saint John will share her experiences leading marketing for prestigious brands including Netflix, Endeavor, Uber, Apple and PepsiCo; 
• and business leader and iconic restauranteur Danny Meyer will discuss how he has delivered on his long-standing commitment to create exceptional customer experiences by always putting guests and employees first. 

The “King of CX” and New York state’s first Chief CX Officer join the X4 line-up

Qualtrics also added to the renowned industry experts and influential brands keynoting at X4 2025, joining previously announced sessions with Walmart, KFC, and ServiceNow. 

World-leading consumer behavioralist Ken Hughes will share proven strategies to strengthen brand awareness, delight customers, and empower employees. New York state’s first-ever Chief Customer Experience Officer Tonya Webster will showcase how she’s leading the charge to simplify, streamline, and improve how New Yorkers interact with state services. 

“X4 is a special and rare opportunity to discover how the world’s best brands are delivering the great customer and employee experiences critical to their success,” said Lynn Girotto, Chief Marketing Officer of Qualtrics. “With a line-up of iconic industry-defining leaders and brands, X4 is going to be an incredible event where attendees will be inspired, share and learn from one another, see the latest AI innovations and research, and leave with proven strategies and tools to improve experiences that make an immediate business impact.”

About X4 2025, The Experience Management Summit

X4 2025 will feature 100+ sessions from the world’s top brands across seven dedicated tracks for customer experience, employee experience, and market research, and specialized industry tracks for financial services, healthcare, public sector, and education. Inspiring leaders from Verizon, Hilton, New Balance, General Motors, Stripe, Ford, Roblox, Google Labs and more will join Qualtrics executives and partners to share how they are driving business success through improving the customer experience.

More than 20+ Qualtrics Partners will be at X4 2025 showcasing how attendees can drive value from their experience management programs, including Diamond Partners Bain, commonFont, and EY, Platinum Partner AWS, and Gold Partners neuIQ and Walker. Attendees can also access expert-led training and additional thought leadership focused on unlocking business value with the XM Basecamp add-on.

To register and for more information, visit www.qualtrics.com/x4summit. 

About Qualtrics

Qualtrics, the leader of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees. With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle. To learn more, please visit qualtrics.com