XM Knowledge Base
Integration
OneSeed
Enable your Qualtrics account to be part of your sustainability journey by rewarding each completed survey with a verified planted tree, turning your survey into a net zero business activity.
Core Experience
Customer Experience
Created By
OneSeed
COST
Paid
OneSeed integrates sustainability into your Qualtrics surveys by planting a tree as reward for completion thereby:
- Creating a net zero event with each submit
- Increasing response rate
- Generating brand sustainability awareness among your customers and employees
“Not only are corporations racing to incorporate sustainability into their business, 89% of consumers would change products or services they use to help combat climate change.” – Dentsu / Kantar 2023
OneSeed trees are verified using our proprietary Tree Tracking App, which provides full traceability on every tree planted. Leveraging our market-leading carbon sequestration calculations, we generate a unique profile for every tree that is interactive. Each tree is tied to your company’s brand and displayed in a corporate bio forming a rich data source for your ESG reporting.
Turn Marketing Actions into Climate Action
Start restoring forests, one survey at a time, making respondents an active agent in your sustainability story.
- Provide customers and employees with a value-exchange for completing surveys
- Plant trees to combat deforestation and reduce atmospheric CO2
- Cutting edge verification and tree lifecycle data
- Solve for corporate sustainability goals
Positive Impact
The trees you plant through OneSeed are native species planted in remote areas around the world to benefit local ecosystems and communities affected by deforestation and climate disasters, maximizing your positive impact.
Outcomes Delivered
- Make your surveys planet positive by planting a tree for each submit, prioritizing sustainability
- Actively engage your customers and employees in your sustainability story, and generate brand goodwill
- Dashboard recording all trees planted and Carbon sequestered to visualize sustainability progress and outcomes
Category Tags
Tree planting brand stickiness
OneSeed creates positive “brand stickiness” through multiple channels:
- Tree Bio – the interactive view of the location, species, carbon capture and forecast, that includes the sponsor’s logo and short bio
- My Forest – the interactive cumulative view when someone has received more than one tree, featuring the tree sponsor(s)
- Sponsor Green Bio – the sharable total number of trees sponsored (planted) and the total and forecasted carbon captured by those trees, with the company sustainability summary and planting site details
- OneSeed.green Sponsor Articles – a related article detailing your company’s sustainability story published on OneSeed.green Media Portal, connected to the Tree Bios and Sponsor Green Bio
Verified & measurable positive impact
- Each individual tree is recorded and tracked through the Tree Tracker app, and CO2 calculations are adjusted by species and location for accuracy
- Sponsor Green Bio – the sharable total number of trees sponsored (planted) and the total and forecasted carbon captured by those trees, with the company sustainability summary and planting site details
- The trees you plant through OneSeed are native species planted in remote areas around the world to benefit local ecosystems and communities devastated by deforestation and climate disasters, maximizing your positive impact
What You Get
Integrated tree planting for each survey response received.
Reward each employee or customer that completes your surveys with a tree. Upon finishing the survey they will be directed to a profile page for their individual tree showing a photo, its location, when it was planted and an estimate of how much carbon it has captured to date.
OneSeed provides you with a user accounts for setting up a Sponsor Green Bio, and where managing multiple campaigns for each of the surveys you wish to plant trees for.
OneSeed will administer assigning the number of trees you require for each survey, and will notify you when you are approaching your pre-defined goals.
OneSeed will provide the first 10 trees for free to help with testing and launch.
Embed sustainability into your XM programs
Demonstrate your commitment to sustainability to your customers and employees by planting a tree for each response.
Solution Details
Integrating OneSeed tree planting rewards requires a Qualtrics CoreXM, Customer Experience, or Employee Experience license.
OneSeed will provide all implementation services for integrating tree planting into your surveys.
Setup can be completed during a short onboarding call to understand the goals of your survey and the volume of responses you expect.
Languages
English and Chinese available.
Category Tags
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