Instant Insights for Hospitality
On-demand insights provide instant visibility into market trends, consumer preferences, and competitive positioning in the hotel industry.
In an industry where guest expectations and travel trends change rapidly, waiting months to understand your position isn’t just inefficient—it's a competitive disadvantage.
Instant Insights for Hospitality revolutionizes how you understand your market, competitors, and customers by delivering actionable intelligence from day one. You can answer questions like:
- What are industry leaders doing right?
- What is influencing consumers in our market?
- How do we compare to competitors on consumer satisfaction?
- What are the biggest drivers of consideration?
- Who is gaining momentum in our category?
- Do we have new market opportunities we aren’t considering?
- What else might be influencing our customers?
Gain an immediate outside-in perspective
Stop relying solely on historical data and internal metrics. Our purpose-built solution combines competitive intelligence, and consumer behavior trends to give you a complete view of your market position.
With continuously refreshed data, you'll always stay ahead of emerging trends and shifting guest preferences.
Make confident decisions faster
Whether you're tracking guest satisfaction, monitoring brand perception, or analyzing booking patterns, Instant Insights anticipates your business questions and answers them with rich, contextual data.
- Our solution brings together:
- Real-time competitive intelligence
- Industry-specific benchmarks
- Consumer behavior trends
- Performance metrics
Stay ahead of the curve
As the hospitality industry evolves, Instant Insights keeps you informed about changing competitive landscapes and consumer preferences. Make strategic decisions with confidence, knowing you have access to the most current and comprehensive market intelligence available.
Availability: Early Access
Edge Instant Insights for Hospitality subscription is available to add-on to a Qualtrics license through our Early Access program.
Understand industry trends and consumer interest
Explore how news coverage and search data reveal industry trends and consumer interest in your products.
Understand operations and customer satisfaction
Explore how operations and satisfaction metrics provide insights into loyalty and customer experience.
Discover factors that shape customer preference
Explore drivers of perception and consideration of your property and what motivates people to choose them.
Understanding brand performance among key customer groups
Gain insights into your brand's performance by analyzing customer motivations and perceptions across different segments.
Compare your performance with your key competitors
Analyze key metrics to help you identify strengths and areas for improvement and guide strategic decisions to enhance your competitive position.
Additional Resources
Learn more about Qualtrics Edge
Blog post: The 4 market research trends redefining insights in 2025
Blog post: Five Steps for Building a Strong CX Metrics Program in Hospitality
E-book: CX in the Hotel Industry
- Reduce time to insight from months to minutes
- Make confident decisions with comprehensive context
- Identify opportunities before competitors
- Optimize investments based on market dynamics
- Customer Experience
- Instant Insights
- Edge
No implementation required. Once purchased, Instant Insights will be automatically enabled on your Qualtrics brand.
- Customer Experience
- Instant Insights
- Edge
