Stay ahead with real-time, AI-powered insights
Uncover crucial market trends and competitive intelligence on day one with Edge Instant Insights. Developed with industry leaders, Instant Insights delivers immediate clarity on competitive positioning and consumer preference in your specific industry so you can make confident decisions faster and stay ahead of market shifts without the research overhead.

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Edge is transforming market research
Accelerate speed to insight
From 12+ weeks to minutes, answer burning questions with target audience feedback
Understand the competitive landscape
Contextualize performance and highlight key opportunities.
Stretch budgets for sharper insights
Deliver sharper insights to your most pressing business challenges
Instant Insights for Restaurants
Bring critical restaurant market data out of siloed reports and into your daily decisions. Instant Insights for Restaurants provides on-demand visibility into market trends, consumer preferences, and competitive positioning for QSR, fast casual, and casual dining.
- Get instant access to real-time market trends and competitor analysis.
- Quickly understand consumer preferences and satisfaction.
- Identify emerging opportunities and optimize investments.
- Reduce time to insight from weeks to minutes.


Instant Insights for Hospitality
Bring critical hospitality market data out of slow, outdated reports and into your strategic decisions. Instant Insights for Hospitality delivers on-demand visibility into market trends, guest preferences, and competitive positioning within the hotel industry.
- Get instant access to real-time competitive and market trend analysis.
- Quickly understand evolving guest preferences and satisfaction.
- Identify emerging opportunities and optimize bookings.
- Reduce time to insight from months to minutes.
Get answers to crucial market questions without field research
- When customers aren’t buying from us, where are they going?
- Who is gaining momentum in our category?
- What’s trending in the Northeast region?
- Which segment drove a spike in intent in March?
- Which app do consumers use the most and why?
- Which competitor should we be on the lookout for gaining in popularity?
- What journey aspects should we focus on improving with Gen Z?
- When not shopping with us, how do consumers spend their free time?
Pulse by NPS Prism for US Insurance
Bring industry-leading customer experience benchmarks into your insurance strategy. Pulse by NPS Prism, powered by Bain & Company's trusted NPS methodology, delivers instant visibility into your competitive standing and key customer insights for Life, Auto, and Home insurance.
- Gain instant visibility into your industry standing and competitive performance.
- Quickly identify areas for CX improvement across journeys and touchpoints.
- Set clear, data-driven CX goals based on trusted NPS benchmarks.
- See how your market performance has changed over time.


Pulse by NPS Prism for US Consumer Banking
Bring industry-leading customer experience benchmarks into your banking strategy. Pulse by NPS Prism, powered by Bain & Company's trusted NPS methodology, delivers instant visibility into your competitive standing and key customer insights for US Consumer Banking.
- Gain instant visibility into your industry standing and competitive performance.
- Quickly identify areas for CX improvement across banking journeys and touchpoints.
- Set clear, data-driven CX goals based on trusted NPS benchmarks.
- See how your market performance has changed over time.
Pulse by NPS Prism for UK Consumer Banking
Bring industry-leading customer experience benchmarks into your UK banking strategy. Pulse by NPS Prism, powered by Bain & Company's trusted NPS methodology, delivers instant visibility into your competitive standing and key customer insights for UK Consumer Banking.
- Gain instant visibility into your UK industry standing and competitive performance.
- Quickly identify areas for CX improvement across UK banking journeys and touchpoints.
- Set clear, data-driven CX goals based on trusted NPS benchmarks.
- See how your UK market performance has changed over time.

Get started using Instant Insights today
Get started using Instant Insights today