XM Knowledge Base
Survey Template
A/B Testing Survey
Quickly and easily compare two versions or options in a study.
Core Experience
Brand Experience
Created By
Qualtrics
COST
Free
A/B testing allows you to capture feedback on two alternative versions of something from your survey respondents, whether it’s a design, a headline, a color palette or a mock-up of your latest ad campaign.
As the name suggests, you can use the generic A/B testing survey for a wide range of possible applications. Whenever you need to know which version is preferable to your target audience, reach for this template.
Like all the best A/B testing tools, it’s simple, elegant and easy to use.
Companies can:
- Compete alternate versions of the survey subject against each other
- Collect responses from anyone with an internet connection via an easy-to-use web-based platform
- Review and analyze your results anytime, anywhere with user-friendly dashboards
- Generate professionally polished reports at the click of a button – no need for a separate AB testing report template
Outcomes Delivered
- A low-effort, low-friction experience for your respondents
- High-quality data thanks to an expert-designed survey flow
- The customer insights you need to drive results for your business
Category Tags
Three Easy Steps
- Sign up for a free account
- Select and customize the survey template
- Distribute your survey and begin analyzing results
What You Get
Expert-built Survey
An expert-built survey template preloaded with the right questions to help you save time and get results faster.
- Ph.D. designed methodology
- Prebuilt logic and survey structure
- Automated workflow
Access to Dozens of Templates
Creating a Qualtrics account instantly gives you access to 50+ survey templates that you can begin distributing right away.
We make it easy to do things like:
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