Qualtrics survey platform_

The most sophisticated online survey platform on the planet

Get answers to your most important customer, brand, employee, and product questions with survey software that can handle everything from simple questionnaires to detailed research projects for the world’s biggest brands.

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The world’s
best brands
choose
Qualtrics
XM for Strategy & Research

Audience & panel management_

Answers and insights from your audience, wherever they are

Wherever you need to gather data, survey software can help. From a simple survey link you can paste anywhere, to advanced integrations with your CRM, to email, social, website, QR code, SMS and offline surveys, we’ll help you reach your target respondents, no matter where they are.

General panel information

Customizable workflows_

Drag-and-drop simplicity for even the most advanced surveys

Build sophisticated surveys with ease using our drag-and-drop interface and pre-built templates. Advanced logic, branching, and seamless integrations with tools like Marketo and Zendesk make gathering insights easy – from web to mobile, apps to chatbots.

Woman happy with strategy and research outcomes.

END-TO-END MARKET RESEARCH_

Across-the-board impact in one research platform

Uplevel every part of your research practice with best-in-class analytics powered by AI. From deep foundational market studies to quick-turn concept and message testing, Qualtrics all-in-one platform uncovers breakthrough insights quicker to help you make the right moves to accelerate growth.

end to end market research

Ready to take your surveys to the next level?

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The Qualtrics platform allows for quick, scalable analysis that can be easily shared across our organization to make fast decisions and support the intuition that has underpinned our success to date.

Charles Frankievich

Sr. Director Consumer Insights and Action

Shake Shack

How we are driving growth_

Experience breakthroughs in every industry

17

survey
programs
running

Ensured feedback got to

the right team, every time.

58K

Crayons
sold

Using research successfully
revamped a lesser known product

Qualtrics integrates with the best tools

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