Qualtrics Market Research_
Grow your market share with smarter, faster research
Discover market trends, track changing behaviors, and identify unmet needs on a single platform with Qualtrics market research software. Uncover critical insights at scale through powerful AI and automation.
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Qualtrics
END-TO-END MARKET RESEARCH_
Across-the-board impact in one research platform
Uplevel every part of your research practice with best-in-class analytics powered by AI. From deep foundational market studies to quick-turn concept and message testing, Qualtrics Strategic Research’s all-in-one platform uncovers breakthrough insights quicker to help you make the right moves to accelerate growth.
BEST-IN-CLASS ANALYTICS_
Get fast, actionable insights without the guesswork
Jump-start your research with pre-built customizable projects and programs and dashboards spanning market, brand, and product use cases. Our powerful analytics engine ensures you don’t miss a single insight by automating advanced statistical analyses including Conjoint and MaxDiff.
QUALITATIVE INSIGHTS AT SCALE_
Get to know the people behind the data
Collect, analyze, share, and act on insights in video feedback, video diary studies, and in-depth interviews — all alongside your existing quantitative research.
AUDIENCE MANAGEMENT_
The right insights and panels, whenever you need them
Get insights in an instant, and deploy expert-designed studies to your customer database. Easily build profiles, segments, and proprietary panels and reach out on the right channels through personalized targeting to ensure you hear from the right people every time.
Ready to see the XM platform in action?
Ready to see the XM platform in action?
USER REVIEWS_
Loved by analysts.
Adored by customers.
Loved by analysts.
Adored by customers.
The Qualtrics platform allows for quick, scalable analysis that can be easily shared across our organization to make fast decisions and support the intuition that has underpinned our success to date.
Charles Frankievich
Sr. Director Consumer Insights and Action
Shake Shack
How we are driving growth_
Experience breakthroughs in every industry
Experience breakthroughs in every industry
Crayons
sold
Using research successfully
revamped a lesser known product
Using research successfully
revamped a lesser known product
increase in
average customer
lifetime value
Using feedback to make
informed decisions
Using feedback to make
informed decisions
forecasted
growth
Developed breakthrough products
with customer experience data
Developed breakthrough products
with customer experience data
survey
programs
running
Ensured feedback got to
the right team, every time.
Ensured feedback got to
the right team, every time.
Book a personalized demo
Book a personalized demo