Customer Analytics Software_

Make data analysis accessible to all

Leverage dynamic AI analysis fine-tuned with use case-specific models to instantly transform complex customer data into clear, actionable recommendations without the need for specialized analytical skills.

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The world’s
best brands
choose
Qualtrics

Close Digital Experience Gaps_

Omni-channel analytics

Qualtrics uses Natural Language Understanding (NLU) to detect and interpret sentiment, effort, emotion, and intent in every customer interaction, enabling data-driven decision-making.

Digital Effectiveness_

Interactive dashboards

Use natural language queries to interact with your data, asking questions as you would a human expert, revealing deeper insights effortlessly.

Easier Data Analysis_

Customer journey optimization

Take your customers where they want to go–in the fastest and most profitable way. Map out the end-to-end customer journey to develop a deeper understanding of customer behavior and frustrations. Automatically spot friction points and identify how to fix them.

Enhanced Listening_

Digital experience analytics

Watch replays of visitor sessions to identify the root cause of frustrations, errors, and negative trending engagement metrics. Combine your experience data with third-party operational data all on a single dashboard to improve customer acquisition and conversion rates.

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USER REVIEWS_

Loved by analysts.
Adored by customers.

With Qualtrics, enabling the right teams to take action on customer feedback has become intuitive and seamless—this has elevated our customer experience to new heights across every moment that matters to our customers.

Matt Lombardi

Global VP of Customer Experience

ServiceNow

How we are driving growth_

Experience breakthroughs in every industry

increase in
customer
satisfaction

Improving outcomes for
customers and teams

point NPS
increase in
first nine months

Ensuring that every
feedback loop is closed

increase in
average customer
lifetime value

Using feedback to make
informed decisions

39%

increase
in case
resolution

Combining CRM and VoC
into a powerful program

Qualtrics integrates with the best tools