Brand experience software_
Stay ahead of what’s next with Qualtrics brand tracking software
Keep a pulse on brand sentiment and loyalty, respond to emerging threats and opportunities, and maximize your marketing efforts with long-term KPI tracking, predictive insights, and real-time, AI-driven recommendations.
best brands
choose
Qualtrics

Brand Impact Simulator_
Identify emerging insights at the click of a button
Don’t wait until after the fact to course correct. Identify with pinpoint accuracy which key brand attributes, like “ease of use” or “flexible return policy,” have the most impact on conversions. Predict the impact, see what’s happening in real-time, and make the right calls to keep your brand on track.

Real-time Insights_
Smarter and more actionable brand intelligence
Get to faster, better decisions with real-time data delivered in dynamically updated dashboards and share with the rest of your organization to guide decision-making in the moment.

Conversational brand analytics + AI_
Uncover blind spots in minutes, not months
Accelerate your impact in real-time with the power of unsolicited customer data. Understand how customers feel about your brand, without having to ask, to improve brand performance across all relevant interactions and uncover context, barriers, and consumer motivations at scale.

USER REVIEWS_
Loved by analysts.
Adored by customers.
Loved by analysts.
Adored by customers.
The Qualtrics platform allows for quick, scalable analysis that can be easily shared across our organization to make fast decisions and support the intuition that has underpinned our success to date.
Charles Frankievich
Sr. Director Consumer Insights and Action
Shake Shack
How we are driving growth_
Experience breakthroughs in every industry
Experience breakthroughs in every industry
yogurt
brand
Captured responses
to optimize offerings
and services
Captured responses
to optimize offerings
and services
Awareness
growth
in the US
Analyzed user data to
create experiences no
other platform can match
Analyzed user data to
create experiences no
other platform can match
increase in
average customer
lifetime value
Using feedback to make
informed decisions
Using feedback to make
informed decisions
Crayons
sold
Using research successfully
revamped a lesser known product
Using research successfully
revamped a lesser known product