Brand experience software_

Stay ahead of what’s next with Qualtrics brand tracking software

Keep a pulse on brand sentiment and loyalty, respond to emerging threats and opportunities, and maximize your marketing efforts with long-term KPI tracking, predictive insights, and real-time, AI-driven recommendations.

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The world’s
best brands
choose
Qualtrics
XM for Strategy & Research

Brand Impact Simulator_

Identify emerging insights at the click of a button

Don’t wait until after the fact to course correct. Identify with pinpoint accuracy which key brand attributes, like “ease of use” or “flexible return policy,” have the most impact on conversions. Predict the impact, see what’s happening in real-time, and make the right calls to keep your brand on track.

Brand and communication experience research.

Real-time Insights_

Smarter and more actionable brand intelligence

Get to faster, better decisions with real-time data delivered in dynamically updated dashboards and share with the rest of your organization to guide decision-making in the moment.

 

BX social media

Conversational brand analytics + AI_

Uncover blind spots in minutes, not months

Accelerate your impact in real-time with the power of unsolicited customer data. Understand how customers feel about your brand, without having to ask, to improve brand performance across all relevant interactions and uncover context, barriers, and consumer motivations at scale.

Woman talking on the phone happy with their brand experience.

Ready to see the XM platform in action?

Gradient Quote image

The Qualtrics platform allows for quick, scalable analysis that can be easily shared across our organization to make fast decisions and support the intuition that has underpinned our success to date.

Charles Frankievich

Sr. Director Consumer Insights and Action

Shake Shack

How we are driving growth_

Experience breakthroughs in every industry

#1

yogurt
brand

Captured responses 

to optimize offerings 

and services

10%+

Awareness
growth
in the US

Analyzed user data to 

create experiences no

other platform can match

3X

increase in
average customer
lifetime value

Using feedback to make
informed decisions

58K

Crayons
sold

Using research successfully
revamped a lesser known product

Qualtrics integrates with the best tools

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