STATE & LOCAL GOVERNMENT EXPERIENCE

Empowering government to deliver exceptional service experiences

Qualtrics enables state and local leaders to provide customer-centric service and drive operational efficiency throughout government. By leveraging an omnichannel approach to capture experience and operational data, governments can surface pain points and automate continuous improvement across services. With Qualtrics, governments can respond to customer and employee needs, preferences, and priorities in real-time.  

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Transform government services through innovative solutions

Discover our tailored solutions designed to enhance service delivery, employee engagement, and research effectiveness, ensuring a government that is responsive, efficient, and deeply connected to the communities it serves.

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Just like leading consumer brands, governments must understand and optimize every step of the customer journey to deliver effective digital services. By identifying pain points and areas for improvement in real-time, we help governments create the seamless digital experiences residents expect today. Our real-time performance monitoring and AI-driven analytics empower leaders to optimize service delivery by monitoring key metrics, identifying friction points, and enabling immediate action. This approach leads to increased self-service adoption, reduced support costs, and improved resident satisfaction.

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People working together

Unlock the power of employee feedback to navigate workforce challenges and drive organizational stability. Our employee listening programs provide leaders with actionable insights that go beyond one-time engagement, helping you proactively address attrition risks and manage through periods of change. By enabling people leaders to continuously understand and act on employee feedback, you can strengthen retention, enhance recruitment effectiveness, and build a more resilient organization that attracts and retains top talent. 

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Governments must utilize data to effectively craft programs and services that meet community needs. Our integrated research platform consolidates disparate data sources, ensuring easy access and analysis while breaking down siloes and enhancing collaboration across departments. By transforming research into ongoing listening, agencies can conduct quick and agile studies with higher participation rates, driving evidence-based decision making and program improvements. 

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Harness the power of AI-driven analytics to understand 100% of resident interactions across all channels. Our unified approach transforms unstructured data from digital, phone, email, and social media touchpoints into actionable insights, enabling seamless omnichannel experiences. By understanding how residents engage across channels, you can improve service delivery, reduce operational costs, and build stronger community trust through proactive problem-solving.

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Employee talking with a customer.

Transform your contact center into a hub of actionable insights with AI-powered analytics that automatically evaluate every resident interaction. Our intelligent platform helps you monitor service quality, enhance agent performance through targeted coaching, and identify emerging issues before they escalate. By understanding every conversation, you can deliver consistent, high-quality experiences that build public trust while reducing operational costs.

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Deliver exceptional community services by understanding and acting on resident feedback across every touchpoint – from permit applications to park maintenance requests. Our comprehensive platform helps you capture real-time insights from multiple channels, ensure representative community input, and drive visible improvements that build trust. Move beyond traditional engagement methods into a dynamic system that connects resident voices to service delivery, while empowering employees with actionable data to enhance community outcomes.

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Today's reality—sound familiar?

feedback

Feedback matters

59% of people agree that it’s important that government asks for feedback after they apply or use a government service.

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Insights beyond structured data

85% of customer and employee feedback is unstructured and unsolicited.

government productivity

Boosting productivity

Nearly half of employees agree their work processes do not encourage productivity

Hear from government leaders

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How do we engage this population to have them be a part of how we govern the city? And how do we determine what comes next for the city and its services and if we're doing a good job? Qualtrics became a critical component of how we touch and reach those people, how we engage with them, and then how we further services within the city.

Chris McMasters
Chief Information Officer

10x

increase 

in citizen 

engagement

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We're able to give opportunity for a voice to our community in ways that we wouldn't have been able to otherwise hear them.

Patricia High
Assistant Public Health Coordinator

165K

Residents OCHD can now directly message, rather than relying on advertising

We integrate seamlessly with your mission-critical systems
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Secure, trusted platform with proven scale for public sector needs

  • FedRAMP, DISA Impact Levels, HITRUST, ISO27001, StateRAMP
  • GDPR compliant including “Right to Erasure”
  • CCPA right to access capabilities
  • HIPAA compliant
  • CONUS-based data centers for Data Residency
  • To help meet our goal of universal design, we follow the internationally recognized best practices in Section 508 of the Rehabilitation Act and the Web Content Accessibility Guidelines (WCAG) 2.0 Level AA
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See how government experience management works