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X4 ON-DEMAND

Winning on Fan Experience at The Utah Jazz

In sport, the one thing you can’t control is the result — that’s why Qualtrics Founder and Utah Jazz owner, Ryan Smith, is hyper-focused on understanding every aspect of the fan experience, so his teams can control the controllable and take the right actions to improve the experience for Jazz fans everywhere.

This keynote was shared live at X4 Summit 2023 in Salt Lake City on Mar 7-9 2023, when leaders from the world’s most iconic brands shared the experiences delivering breakthrough business results. Learn more about the event and stay up to date on 2024 information here.

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Ryan Smith

Owner // Utah Jazz

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