X4 ON-DEMAND
Driving Cultural Change to Re-imagine the UPS Brand
Kevin Warren talks to Qualtrics CEO, Zig Serafin, about the importance of building a culture around experience management and how CMOs can be champions for the voice of the customer.
This keynote was shared live at X4 Summit 2023 in Salt Lake City on Mar 7-9 2023, when leaders from the world’s most iconic brands shared the experiences delivering breakthrough business results. Learn more about the event and stay up to date on 2024 information here.
Featuring
Kevin Warren
CMO // UPS
X4 ON-DEMAND
Driving Cultural Change to Re-imagine the UPS Brand
Kevin Warren talks to Qualtrics CEO, Zig Serafin, about the importance of building a culture around experience management and how CMOs can be champions for the voice of the customer.
This keynote was shared live at X4 Summit 2023 in Salt Lake City on Mar 7-9 2023, when leaders from the world’s most iconic brands shared the experiences delivering breakthrough business results. Learn more about the event and stay up to date on 2024 information here.
Featuring
Kevin Warren
CMO // UPS