XM Knowledge Base
Capitalizing on the rise of video-based research
On-Demand | 45 Minutes
Consumers are more comfortable being on camera than ever before and the brands taking advantage of it are gaining better insights, more diverse participation and reduced costs. Join us to learn how video-based research is leading to more impactful, genuine responses at scale. This session happened live at the 2024 X4 Summit in Salt Lake City, Utah on May 1-3, where leaders from the world’s leading brands shared how they are using experience management to make business more human. Learn more about X4 and stay up to date on details for the 2025 summit here.
Featuring
- Karen Goldstein // Senior Principal Analyst, Product Scientist, Qualtrics
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Capitalizing on the rise of video-based research
On-Demand | 45 Minutes
Consumers are more comfortable being on camera than ever before and the brands taking advantage of it are gaining better insights, more diverse participation and reduced costs. Join us to learn how video-based research is leading to more impactful, genuine responses at scale. This session happened live at the 2024 X4 Summit in Salt Lake City, Utah on May 1-3, where leaders from the world’s leading brands shared how they are using experience management to make business more human. Learn more about X4 and stay up to date on details for the 2025 summit here.
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