

Building a CX program from scratch
Building a CX program from scratch
From one channel to omnichannel, this is New Balance's CX journey. Hear how they transformed their ability to understand and improve customer experiences from the ground up – and the impact the program is having on their key business indicators.
Learn more about X4 and get access to all X4 2025 On Demand content here.
Featuring
-
Erika Sevigny // Senior Manager, Consumer Journey, New Balance
Building a CX program from scratch
Building a CX program from scratch
From one channel to omnichannel, this is New Balance's CX journey. Hear how they transformed their ability to understand and improve customer experiences from the ground up – and the impact the program is having on their key business indicators.
Learn more about X4 and get access to all X4 2025 On Demand content here.