• Digital

  Root out friction in every digital experience, super-charge conversion rates, and optimise digital self-service

• Care

  Uncover insights from any interaction, deliver AI-powered agent coaching, and reduce cost to serve

• Locations

  Increase revenue and loyalty with real-time insights and recommendations delivered straight to teams on the ground

• Engage

  Know how your people feel and empower managers to improve employee engagement, productivity, and retention

• Lifecycle

  Take action in the moments that matter most along the employee journey and drive bottom line growth

• Analytics

  Whatever they’re saying, wherever they’re saying it, know exactly what’s going on with your people

• Research

  Get faster, richer insights with qual and quant tools that make powerful market research available to everyone

• User Experience

  Run concept tests, pricing studies, prototyping + more with fast, powerful studies designed by UX research experts

• Brand

  Track your brand performance 24/7 and act quickly to respond to opportunities and challenges in your market

• For Digital
• For Customer Care
• For Human Resources
• For Researchers
• All Teams

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• Financial Services
• Government
• All Industries

Popular Use Cases

• Customer Experience
• Employee Experience
• Employee Exit Interviews
• Net Promoter Score
• Voice of Customer

Customer

• Customer Success Hub
• Product Documentation
• Training & Certification
• Community
• XM Institute

Learn

• Popular Resources
• Customer Stories
• Blog
• 2025 Experience Trends
• XM Knowledge Base
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Company

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• X4 Summit

  The annual gathering of the experience leaders at the world’s iconic brands building breakthrough business results.