Announced at X4_
Reimagining XM with AI
Qualtrics CEO Zig Serafin announces new AI-powered technologies to deliver humanised intelligence at scale.
Get Inspired_
Keynote speakers
John Rodgers_
Hear how Hilton ensures the customer experience lives up to its brand promise around the world.
James Timpson_
Timpson Group CEO and best-selling author of the Happy Index, James Timpson, on how investing in your employees not only makes for happy staff and customers but drives transformative business results.
Rahaf Harfoush_
New York Times best-selling author and strategist Rahaf Harfoush explains how humans can harness the latest AI technology to understand, create, and collaborate in new ways.
Brad Anderson_
Join Brad Anderson, President of Products and Services as he unveils the innovations on the XM Platform™ helping you to make business more human.
Inside Look_
Product suite showcases
Employee Experience_
Employee Experience
How AI is empowering managers to improve EX.
Customer Experience_
Customer Experience
Delivering CX to drive unwavering customer loyalty.
Strategy & Research_
Strategy & Research
SR innovations to scale and shape research programs.
Learn More_
Guides and playbooks
Employee Experience_
Elevating employee adoption of AI through human connection
The scale of AI innovation is unlike anything we’ve seen. In this new guide, we break down how AI is revolutionizing EX and what people leaders need to know.
Customer Experience_
Understanding AI: Your real-world CX playbook
AI is everywhere, but what is the best way to use it? This new guide will cover four steps to best implement AI to make customer experiences more human.
Strategy & Research_
From data to decisions: The power of AI in market research
It can be difficult to keep up with new AI innovations for market research. We’ve created a new guide on three key applications of AI, complete with use cases.
Don't Miss_
Even more expert insights
CUSTOMER EXPERIENCE_
Panel discussion with YOOX Net-a-Porter, Belron and Burberry
Hear how YOOX Net-a-Porter, Belron and Burberry are using audience insights to design customer experiences that foster loyalty and drive growth.
EMPLOYEE EXPERIENCE_
Panel discussion with Nestle & Mercer
Hear how Nestle and Mercer are driving innovation and empowering their HR leaders and people teams to help steer organisational strategies and growth.
STRATEGY & RESEARCH_
How data helps Hilton make the stay
Learn about how Hilton uses data to enable its frontline and corporate Team Members to “Make it Right” before, during, and after every customer stay.
CUSTOMER EXPERIENCE_
Using experience to become the insurer of choice around the world
Find out how continuous listening and action management enables Allianz Commercial to focus and improve on what matters most to their customers.
EMPLOYEE EXPERIENCE_
Insights to impact: unlocking the power of holistic EX design
Hear how Bosch is utilising real-time feedback to elevate experiences at scale, take meaningful action and empower its 425,000-strong workforce.
STRATEGY & RESEARCH_
Effective decision making in the age of urgency using research
Quick decisions backed by data are the backbone of successful organisations whether the focus is on future products or experience choices. Join BMG Research and
Experience Management_
Unlocking the full potential of an empowered customer frontline with Adidas
Joined by Martin Janhuba from Adidas, we dive into how the latest AI technology can help you take a people-first approach and drive more business-wide value.
Experience Management_
Understanding AI: What’s the source code for CX success?
In this session we explain what AI can and can’t do, and how you can use it to empower and scale your CX efforts to deliver outstanding business results.
Recap_
X4 London Recap
X4 London saw thousands of XM leaders come together to experience inspirational keynotes and practical breakout sessions from the biggest brands.
