XM Knowledge Base
How the biggest brands use XMto solve problems you’re facing today
[Placeholder] Discover how the world’s top brands are quickly understanding new market realities, being more inclusive, and turning insights into action.
How the biggest brands use XMto solve problems you’re facing today
[Placeholder] Select from a range of practical sessions with the world’s leading researchers. Recorded in October, enjoy as standalone webinars or the full series.
Bring Voice of the Customer to Life with a Customer-Centric Culture
Fernando F. Vejar Director of Customer Listening
Bring Voice of the Customer to Life with a Customer-Centric Culture
Fernando F. Vejar Director of Customer Listening
American Express is known for its superior customer service — this didn't happen by accident. To be truly customer-centric you need to empower people at all levels of your organization to listen to the customer and act on insights. Find out how American Express built a world-class customer culture by using a broad spectrum of approaches from empowering employees to capturing and acting on customer insights.
Throwing out the workplace blueprint
Dom Price Work Futurist
Throwing out the workplace blueprint
Dom Price Work Futurist
Atlassian had 9 global offices, 3,500 employees, and a world of uncertainty about how to work through a global pandemic. Learn how Atlassian’s employees in came together to re-envision how they work.
From Initial Impact to Emotional Connection
Bonin Bough Marketing Guru, Investor & Author
People Love Experiences, Not Ads
Bonin Bough Marketing Guru, Investor & Author
Consumers ignore advertising but crave experiences. If your brand hypes but doesn’t actually help, consumers will turn elsewhere. Fast. Bonin Bough, the brand mastermind behind Oreo, Cadbury, Pepsi and Gatorade, shares his inside story of how he cracked the code of channeling brand experience into blockbuster growth — and how you can too.
Liking Is the First Step: How to Find Your Product's Fit in a Customer's Life
Charles Wilson Product Insights Manager
Liking Is the First Step: How to Find Your Product's Fit in a Customer's Life
Charles Wilson Product Insights Manager
Picking product winners is good, but knowing why they are winners is better. Learn why customers like certain products, how they rationalize purchase decisions, and how you can measure which products will succeed. This session uses the launch of New Balance's new X90 sneaker to show how promoting a niche product can better support the whole brand.