Customer Survey Software

Measure and optimise your CX with AI-powered survey software

Create customer experiences that drive loyalty and spend by understanding the key drivers of customer satisfaction at every touchpoint. Survey your customers in the moment across multiple channels and see all your data in real-time on a single survey platform.

Survey invite with AI-powered Qualtrics Assist

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Today's reality

Disengaged customers

8 of 10 executives believe their company loses sales because of failure to create engaged customers

Inadequate customer service

70% of Americans are willing to spend an average of 13% more with companies they believe provide excellent customer service

Lack of feedback

Gathering feedback can increase cross-sell and up-sell effectiveness by 15 to 20 per cent

Listen

Expert-designed surveys every time

Gathering – and acting on – customer feedback is often the difference between dissatisfied churn and lifelong loyalty. Qualtrics customer survey software makes designing and deploying a robust Voice of Customer programme smart, simple, and scalable.

  • AI-powered adaptive follow-up ensure you get the full picture from customer feedback
  • Access to distribute surveys across all channels: digital, SMS, email, post-call, and more
  • Market leading breadth of question types ensuring you can ask exactly how you want to
  • Get up and running in no time, with 50+ pre-built, expert designed survey and questionnaire templates 
Review survey for "casual leather trainer"
Payment issues with high effort trends report
Understand

Act on insight, not instinct

Shape your online, in-person, and product experiences based on what matters most: real-world customer expectations. Our online survey tool sorts the signal from the noise to pinpoint exactly what your customers want most – helping you act on insight, rather than instinct. 

  • Each response intelligently routed to the correct dataset to ensure full visibility
  • Advanced text and sentiment analysis, powered by artificial intelligence
  • Customised, personalised dashboards and reports tailored to specific roles

Get answers to crucial market questions without field research

  1. Automate the collection of feedback during significant interactions, such as purchases or customer service calls
  2. Use the insights gathered through the VoC solution to guide product development and adjustments to service
  3. Use AI-powered text and sentiment analysis to pinpoint specific issues in the customer journey that require action
  4. Enable personalised communications based on customer behaviours and preferences
Act

Deliver change. Build loyalty at scale.

Close the loop with customer feedback management tools that handle the hard stuff for you. Automated process flows help your teams resolve issues as they arise, respond to feedback at lightning pace, and strengthen customer loyalty – with market-leading case management and ticketing capabilities. 

  • AI-powered personalised responses allow your teams to scale closed-loop follow-up
  • Integrate with ticketing and your existing tech stack to ensure critical follow-ups don’t slip through the gaps
Team performance overview report with QM and CSAT scores
chart of banking transactions

Pulse by NPS Prism for US Consumer Banking

Bring industry-leading customer experience benchmarks into your banking strategy. Pulse by NPS Prism, powered by Bain & Company's trusted NPS methodology, delivers instant visibility into your competitive standing and key customer insights for US Consumer Banking.

  • Gain instant visibility into your industry standing and competitive performance.
  • Quickly identify areas for CX improvement across banking journeys and touchpoints.
  • Set clear, data-driven CX goals based on trusted NPS benchmarks.
  • See how your market performance has changed over time.

Pulse by NPS Prism for UK Consumer Banking

Bring industry-leading customer experience benchmarks into your UK banking strategy. Pulse by NPS Prism, powered by Bain & Company's trusted NPS methodology, delivers instant visibility into your competitive standing and key customer insights for UK Consumer Banking.

  • Gain instant visibility into your UK industry standing and competitive performance.
  • Quickly identify areas for CX improvement across UK banking journeys and touchpoints.
  • Set clear, data-driven CX goals based on trusted NPS benchmarks.
  • See how your UK market performance has changed over time.
Chart of NPS and responses

Upgrade your programmes with flexible, scalable plans