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Make data-driven business decisions with powerful, predictive customer analytics.

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Hear and understand every customer, at every meaningful touchpoint

Predictive insights at your fingertips

Drive actions that transform the organisation

Customer analytics that make business impact

Hear and understand every customer, at every meaningful touchpoint

Get a complete picture of your customer experience with powerful AI automatically reviewing all phone calls, social media, third-party review sites and frontline employees.

With XM directory, you can bring all your experience and operational data into one customer-centric system of record.

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Predictive insights at your fingertips

All your feedback is automatically analysed by Qualtrics iQ to uncover trends, patterns and make powerful predictions about customer behaviour.

Tailored insights and recommended actions are automatically generated and delivered straight to the right people, so that they can focus on the actions that will drive customer satisfaction, spend, and loyalty.

More about Qualtrics iQ

Drive actions that transform the organisation

Respond to customers quickly and deliver new, breakthrough experiences with tools that help you turn insights into actions.

From action planning tools and closed-loop ticketing to integrations with all your existing operational systems and software, such as Salesforce.com and JIRA, you’ll be able to deliver actions to the right person in organisation and embed customer centricity throughout the organisation.

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Best-in-class customer analytics


iQ analytics: Powerful AI automatically analyzes all phone calls, texts, social media, third-party review sites and frontline employees.

Customer segmentation: Recommended actions are automatically generated and delivered straight to the right people, so they can on focus improving customer satisfaction, spend, and loyalty.

One platform: All experience and operational data into one customer-centric system of record.

However you work, it just works

Seamlessly integrate your closed-loop follow up system with the tools and processes you’re already using Slack, Zendesk; and many more.

Customers rate Qualtrics #1 in customer analytics software

The crowd has spoken. Qualtrics is proud to be the XM pioneer and customer analytics software category leader in the top right quadrant on the #1 independent software review site.

Read unbiased reviews from real customers and compare for yourself.

Read Qualtrics Customer Experience reviews on G2

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